Article Marketing

How to Use Article Marketing Effectively for Traffic Generation and SEO

Article marketing has long been considered an easy way to build some back links to your site. Of course, the value passed to your site through these links is known to be virtually negligible. Smart bloggers have also learned that the quality of the traffic sent from these sources is low quality.

After all of the Panda and Penguin updates the old web scrapers that would pass massive amounts of back links to your site disappeared. Article marketing, they said, is dead.

The problem with that sentiment, though, is that successful article marketing never relied on those things, anyway. Sure, getting a few back links from an article directory for a low competition keyword could help push your content higher up the SERPs. And, yes, occasionally it was possible to add a subscriber or make a sale from the traffic that came from Ezinearticles.com and other popular, quality directories.

But the most effective use of article marketing has always been just a bit more involved than that, while simultaneously delivering infinitely more horsepower to your SEO campaigns.

How do Article Directories Really Generate Revenue for Your Blog?

The easiest way to explain this is with a quick story.

A blogger, let’s call him Randy, runs a soup recipe blog. It is relatively niche-based, but still covers a broad range of reader interests. He uses article marketing not to generate traffic or back links to his site, but to build a private group of publishers for his own content.

He still follows article marketing best practices, like publishing his content on his blog and making sure it has been indexed before sending it to the directories. But his number one goal is writing content that will be picked up and used on various blogs and newsletters.

He writes an article on a “top secret” potato soup recipe smuggled out of a five star restaurant. He titles the article “An Inexpensive Potato Soup Recipe Your Kids will Love.”

Over the last six months he has already built up a list of blogs and mailing list owners that are willing to publish his content. He creates this one to meet the criteria of just about every blog in his publisher group. They include blogs about potatoes, blogs about soup, blogs about frugal living, and blogs about getting your kids to eat healthier.

Before he submits it to the article directory he sends an email out to his private list of publishers. Within just a few minutes his article goes live on dozens of sites, generating dozens of valuable, one-way back links.

He still puts the article on the directory with the intention of finding and adding new private publishers.

Finding Your List of Private Publishers and Getting Article Marketing Right

So, how did Randy find all of these private publishers to begin with? He regularly checks the search engines to see where his submitted articles have been republished. He copies and pastes one line from his article into a search engine and sees what pops up.

He contacts the webmasters of these sites and asks them if they are interested in having additional articles relevant to their niche sent to them via email on a regular basis. Keep in mind that these are bloggers that are always looking for new content for their readers, and just like most other bloggers, they don’t have a lot of time to come up with fresh content.

So, of course they say yes. They are put on the list and any time Randy wants to get a couple dozen backlinks to a new page or site he writes some content relevant to several of the niches represented on publisher list.

Within ten minutes he has a piece that he knows will provide solid and measurable results.

His blogs consistently rank well for highly competitive terms. And he does it all with just a few minutes a day.

If you follow Randy’s example and start using article marketing the right way, you’re guaranteed to find the kind of traffic you desire.

Image © violetkaipa – Fotolia.com

Kevin Gao is the founder and CEO of Comm100, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Find Kevin on Twitter to find out more about him.


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{ 23 comments… add one }
  • Robbins From February 8, 2013, 7:53 am

    Yes ! i got here some right point. Article marketing help to boost web traffics. it is a natural ways to drive tons of traffics but we should have a quality contents. when we enter in article marketing then we will get visitors to our sites and they may love our ideas. thank you for your SEO ideas.

  • Kalel February 7, 2013, 2:16 am

    What an interesting piece of writing. Article marketing is also the same as guest posting. But guest posting is more focused on building relationship with another blogger and entering a new community which can help a blog gain traffic as well.

    Since it is related to article, the content must be unique. Thanks for sharing, this is definitely useful.

  • yandi February 6, 2013, 11:21 am

    “He uses article marketing not to generate traffic or back links to his site, but to build a private group of publishers for his own content.” i think this way i often find in google, like sale ebook etc, it can up more visitor and sales. i think i should try it. thank for sharing. i like this article

  • Ammar Ali February 6, 2013, 5:17 am

    Great Right up!

    Have to give it a try 😉

    Thanks for the detail article.


  • Steve February 3, 2013, 3:00 pm

    Thanks for sharing this great information on article marketing. Another huge benefit of article marketing is that the publishers of your content are (usually) in the same niche and you get targeted traffic to your site through your published articles. And if you have an opt in form above the fold on your site, you increase your list without any additional advertising or work.

  • Beth Hewitt January 30, 2013, 5:55 pm

    Great Post,

    Explained very well. I wonder how many people actually use this strategy. Thanks for sharing.

    Beth 🙂

  • Gurwinder January 30, 2013, 12:52 pm

    That was really a great post. Thanks for the valuable information and insights you have shared here.

  • babanature January 29, 2013, 10:01 am

    Hello Kevin,
    This is a lovely post, but i have not tried this method before. it really do sound awesome and seriously! i need to try it out. Thanks

  • Rajkumar Jonnala January 29, 2013, 9:31 am

    Good to see that article submission directories makes money for us. It’s an easy job to write an article and submit it to ezine or slideshare.

  • Michal_W January 29, 2013, 8:50 am

    Great post, thank you. I have started my story with SEO just for 2-3 weeks and every day my eyes get open more and more 🙂

  • Tushar January 28, 2013, 8:42 am

    Doing a fair bit of guest posting will also help to get good quality back links. There are also article directory sites which will help to get traffic to the blog.

  • Daniel Law January 28, 2013, 1:29 am

    Very interesting way of article marketing. It’s an important concept for all serious bloggers to build up a private email’ing list for any IM purpose really.

  • Zion Amal January 27, 2013, 5:10 am

    Thanks a lot Kevin. I’m new to blogging and I’m pretty sure these tips might help me a lot.

  • Ashraf Kamal January 26, 2013, 11:26 pm

    Since last Google panda Updates has come, many of loggers are saying Google is not preferring back links from guest post. I was confused whether I should write guest post to get back links to my newest blog.. But now it become clear with strategy.. Thanks !

  • Sohil Memon January 26, 2013, 6:44 am

    Hey Kevin,
    Good! I was finding this article and suddenly one of my friends suggests me this, a good article and also a worth reading 🙂 😀
    From the article, I get it that article quality must be high so we can get good publishers 🙂
    Really, thanks fot it!

  • Vivek January 25, 2013, 2:21 am

    Many says that article marketing is no more effective, specially after Panda and penguin algorithmic updates. But if you use web2.0 sites like squidoo, hubpages, busika, ezinearticles, then you can surely generate good referral traffic and also few good dofollow backlinks.

  • Shiv January 24, 2013, 8:26 am

    You are really a marketer I always prefer to learn tips from any where I got your blog . Nice content nice thought I like it ! Thanks a lot

  • Ram Shengale January 24, 2013, 12:27 am

    Hey Kevin, great post as always. I have read your earlier articles also and you write really well. I thought article marketing was dead but the technique you shared really made me rethink.


  • Sarah Park January 24, 2013, 12:18 am

    Despite all the updates coming out and will be coming out, I guess the best way to stay on top is to give high-quality contents at all times.

  • mark January 23, 2013, 4:49 pm

    I agree, good quality content, and your article should be seen in a whole different perspective with good insight. It should give the reader and impression of something they have never read. Or at least something that peak their intrest.

  • Lauren January 23, 2013, 2:26 pm

    The thing I’ve come to find when it comes to not just article marketing but SEO in a general sense, is that it is all about networking and your audience. Once you set up those kinds of lists, anything can be possible!

  • SIRI January 23, 2013, 11:09 am

    This post is really very simple because i have understood it by the way you make me understand it. I mean, the writing style that you followed by giving an example grabs the user attention and this really made me stop by and continue reading this for 2 times. Many people do say that article marketing and backlinking has dead after panda or penguin. The only thing that i wanted to clarify to all such seo gurus spreading the flase info to read this on article marketing. What you have said is correct. And yes, links whatever you call them may be backlinks from related sites and related content are even valued to be trust worthy and are still a ranking factor in the eyes of google,

  • Pavithra January 23, 2013, 2:51 am

    Many notable information in the article. for the growing bloggers getting into article marketing needs two important things first it has to be an original article and second it has to be unique and interesting to get the attention of private publishers.
    For these they have develop good writing skills. Useful post. Thank you for the share.

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