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What Is The Real Value Of A Facebook “Like”?

December 18, 2012 - Last Modified: March 29, 2014 by Kevin Gao

Facebook Like

Recently, Forrester Research ran a case study on four major brands (Best Buy, BlackBerry, Walmart and Coca-Cola) to find out how Facebook “Likes” translate in sales, attention or recommendations. Here are two of their findings: Facebook fans are more likely to buy, discuss and recommend. The value of Facebook fans is in their eagerness to […]

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