Some believe that traffic defines any online channel’s success or failure, namely – website, shopping portal, community forum, blog, social media handles, etc. However, most of us fail to realize that it is pretty much pointless to have high traffic if the bounce rate is high! So it isn’t the traffic but your reasonable website […]
5 Conversion Rate Optimization Tips All Bloggers Should Know
Most bloggers are obsessed with driving traffic to their sites. However, high traffic is pretty much useless if the bounce rate of the site is high and the conversion rate is low. Traffic stats do not indicate how popular or useful your blog is in retaining traffic. You need to consider your conversion rate to […]
Use of Visual Imagery on Websites – Best Practices that Improve Conversions
Let me start off with a well worn phrase about images, “A Picture Speaks a Thousand Words”. I know, I know it’s oft repeated and done to death, but nothing makes my point better than this cliché. Early web designers took this phrase to heart and left no stone unturned to offer visitors visual masterpieces, […]
Why Conversion Rate Optimization Is Important
search engine optimization is to attract new visitors to a company’s website. However, much can be done to improve the likelihood that this incoming traffic will result in sales. For professional web marketers, a site’s “bounce rate” describes the percentage of visitors that leave after only viewing one page. When you wish to promote products […]
What’s my Competitor’s Conversion Rate?
The question from the title is one of the worst questions a client can ask an online marketer. Conversion rate is the number of goal achievements divided by the number of website visitors shown in form of percentage. At e-commerce websites, the main goal is usually for visitor to make a purchase, thus making the […]