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Home » The Famous Blog » What I Learned Running a Blogging Contest

What I Learned Running a Blogging Contest

March 18, 2011 - Last Modified: June 19, 2013 by David Leonhardt

This post is appropriate, since Famous Bloggers is right now running a blogging contest.  Maybe you are thinking of running one, too. The guest blogging contest I was coordinating for Credit Cards Canada just wrapped up.  Most contests are about blogging or website promotion, but this was the first ever personal finance guest blogging contest. I was already familiar with guest blogging contests as a sponsor and as a reader/voter, but organizing one is a different matter.  Here are a few things I learned.

Simple things are never simple

This whole contest thing is a lot more complex than it looks.  There is a lot of highly detailed information to pull together for contestants, for sponsors, and for the website itself, with pages and posts linking back and forth to each other and considering the niche we were operating in.  Once the contest was on its way, there was a lot of coordination, as each sponsor and each contestant is an individual with his own questions and her own approach.

Don’t go it alone

We did this one right.  We had a small team handling the day-to-day aspects of the contest (credit is owed to Miranda Marquit, who did untold work for the contest behind the scenes), and we also drew heavily on Hesham of Famous Bloggers and Ann Smarty of My Blog Guest for advice and promotion.  We also kept the sponsors involved (those who wished to be) throughout the process, helping immensely with promotion.

Getting Sponsors was easy

OK, not totally easy.  We did have to work, we did contact a lot of folks, and we did get turned down by a lot of potential sponsors.  But we hit our target much easier than I had “feared”.

Getting contestants was hard

Given that part way through the contest there were still more available prizes, all at least $100, you would think that everybody and their pet Chihuahua would be sending in a post.  I mean, an almost certain chance of making $100 for a blog post, and even if you miss there still are those two links back to your website. I would have thought this was a no-brainer, but it seems I was wrong.

Sponsors can be amazing

Not every sponsor wants to be involved.  They put their money down, like any form of advertising, and expect the publicity to flow from there.  But several of the sponsors of this contest posted notices on their own blogs, tweeted the entries, and promoted the entries on other social sites.  This probably counts as my “Happy Surprise” from the project.

Contestants don’t read the rules

Of course, many do.  But several of them did not.  As a result, there were rejected posts and disqualified entries.  I’ll call this one my “Unhappy Surprise” of the project, although I suppose I should not be surprised.

Not everybody wants to win

Yeah, this came as a bit of a surprise.  Points were awarded for comments.  How hard is it for somebody – anybody – to ask five or ten friends to comment on the post?  Points were awarded for votes received at certain social bookmarking websites, for tweets, and for FaceBook likes.  How hard is it to submit your post, even if the title isn’t the catchiest or your network isn’t the biggest?  Surprisingly, several people did not even submit their posts – in other words, they did not even vote for their own post.

Go-Getters win

On the other hand, several people promoted their posts all over the place.  I can only call these people go-getters, because I noticed two correlations with these people.  The big promoters of their own posts were often also promoting their competitors’ posts.  In social media, the more you give, the more you get.  And these go-getters really “get” that.  There was also a strong correlation between the judge’s votes on the quality of the posts and those contestants who promoted their posts the most.  I would venture to say that this means contestants who put the most of themselves into the writing also put the most of themselves into promoting.  Hence, the label “go-getters.”

These are just a few of the lessons learned and observations from the personal finance blogging contest.  So you might ask, what would we do different?  Indeed, should we choose to make this an annual event, what will we do different?  I think the main thing would be to place a little less effort on lining up sponsors and a little more on recruiting contestants.  Oh, and not be so surprised about those things that caught us off-guard this time around.  Surely there will be new surprises next year.

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Filed Under: Contests

About David Leonhardt

Follow @amabaie

David Leonhardt is an Ottawa based SEO consultant. When not guest blogging he occasionally finds the time to update his own SEO marketing blog. Or you can follow him (Amabaie) on Twitter and most social bookmarking websites.

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{ 25 Responses }

  1. Mark says:
    David, Your point about how "Contestants don’t read the rules" made me laugh. I think that phenomenon is consistent across the board, with all aspects of online marketing. Be it comments, articles, contests...anything. Rest assured, the masses will do it wrong...too funny...:) Mark
  2. Portia says:
    Great article. I am planning my 1st blogging challenge to begin the later part of April this article was awesome a lot of what you posted I feared but really I think it helped to hear it before I actually take the plunge. I will keep you posted as it develops. Thanks for posting.
  3. Jeevan Jacob John says:
    Hey David, Thank you for sharing your experiences with running a blog contest. It might be useful to be in the future (By the way, I had everything setup for a blog contest - last year - but I didn't "run" it because I couldn't find sponsors for the 3rd and 4th prizes. I decided not to tun the contest. Now I think that it was a mistake. Anyway, it was a great experience. Thank you for the post ! Jeevan Jacob John
  4. amabaie says:
    I am so glad everyone found this helpful. Just keep in mind that I have shared my observations. Many of them will apply to a contest you run, some might not apply...and some new challenges might crop up. Every contest is different. Every person is different. :-)
  5. Dave Grimes II says:
    Excellent information here... I have a feeling you just saved me a lot of hassle. We're going to be running some contests soon and I've never done it before. Needless to say I'm REALLY glad I ran across this article when I did! Thanks for sharing.
  6. Mavis Nong says:
    Hey David,Thanks for sharing the lessons you learned with us. I'll refer to this article when I decide to run a blogging contest.All the best, Mavis
  7. Sathish says:
    Great article indeed. I have conducted few contests in my blog and based on my experience I will completely agree with the contestants and rules point you have written here. Most contestants never really care about the rules, whenever they see a contest they will just jump into it, with properly reading the rules and sometimes they might get disqualified for that.
  8. Peter L Masters MCIM says:
    I've just joined here, I was recommend by... you David and I thank you. As as I join I see a hots of familiar faces and that's very comforting. I like it here already, I said that recently on another Bloggers community. I look forward to learning how this community works and meeting new friends that love Social Media and also love to read and write! Thanks everyone, Peter (When's the next quiz??)
  9. Tinh says:
    Well, a lot of things we need to know but I do agree that not every contestants want to win for some reasons, the most important thing is that choosing the right products for contest is the key to drive more contestants. I would suggest a small poll/survey before any contests to see what is the ideal prize for contest.
  10. Michael Aulia says:
    Tell me about it. I've been struggling with some giveaways on my technology blog even when the prizes were Bluetooth headsets, a $15 iTunes gift card, and the recent one is an iPad and two iPod Nanos. It's so hard to get contestants even if you think that the prize is hot and the requirement is easy. I don't understand it at times. and yeah, funny how they never read rules even if I clearly said only for Australia and New Zealand only O_o
  11. techgyo says:
    I;ve never conducted a contest in my blog, so far I've never attempted to approach any sponsors, After reading this, I might say yes to sponsors.
  12. the twitterer says:
    I will never enter a blogging "contest" again. Last time I did I learned later that the winner had been pre-selected in advance. Turns out she was a net buddy of the woman running the "contest" ---- bloggers learned of the fix via twitter ---- the two were using twitter to joke about it as if twitter was instant messenger! A couple of savvy netizens knew their twitter names (neither one displayed any twitter names or connections on their blogs) and turned the "contest" upside down! The short of it, she won anyway, $100 dollars U.S. and the contest holder continues her deception as a "legitimate blogger" ---- she's one of those "leaders" that all the blog sheeple blindly follow!
    • Michael Aulia says:
      That sucks...integrity is the most crucial part of a blogger. I always use the random.org website to pick the winners. As much as letting a friend win is a good choice, you'll potentially hurt the contest overall and your integrity
  13. Prince says:
    Its almost all about your personal experience and concerns of your contest competitions but what details about for participants ?
  14. Jane says:
    Certainly! That is a great deal of a lesson. More than anything with the contest I think that you would have enjoyed the "experience". That is amazing. I am planning to team up with guys next time in running a contest. Cheers, Jane.
  15. Juliemarg says:
    I've tried several giveaways and I'm not sure if they've had any positive effect on traffic or community in the long run. There is a certain type of person that is highly motivated by prizes (my sister is one of them) and they'll post comments, links, promote you on social media even for a relatively small prize. But, in my humble opinion, there are not many people like that. When I've done a giveaway (even with great prizes) I spend a lot of time encouraging people to enter - it's definitely not an easy method.
  16. Wasim Ismail says:
    The most powerful point above is the one "Don't go Alone" as if you can get sponsors and a small team together to help you in your contest this is will ease of the pressure on you, and you will be able to manage the whole contest better, by dedicating tasks, and also get more presence by getting sponsors in.
  17. amabaie says:
    @ Jitendra Singh A few of the contestants, and several of the sponsors did just that. @ Ileane Yup, you were once of them who did. You were definitely a go-getter. It was great having you participate.
  18. Ileane says:
    Hi David, there are so many different aspects of blogging contests to consider one can only hope that all of the hard work is worth it in the end. I've been a contestant, a sponsor, a judge and an organizer and for me being a judge was BY FAR the hardest part with the least amount of reward. Each contest is different, but I think judging was the hardest job for me because it's very difficult to create standards that are unbiased. For example - people have different writing styles and I hate to give someone a poor grade simply because I didn't like their writing style. But on the other hand if I'm a judge then maybe I should - right? Sponsoring a contest is probably the easiest task of them all. I really enjoyed being a contestant in the personal finance contest and I met some great people along the way too. Thanks for having it and I look forward to being able to participate next year as well.
  19. Jitendra Singh says:
    Hello Amabaie, I am agreed with all the points but i would like to add one more and important point here: Promoter Easy Way: Most of the people want to promote their product with the crowd at the event. But they could be helpful in promoting the event as well.
  20. Sean Supplee says:
    Seems like an effective method for building your own blog and getting things rolling off to a speedy start. I could not imagine doing it all myself though for a big contest the amount of man hours behind such a contest must be enormous.Word of mouth seems to be the best way to get others to take part in the contest. But a lot of times its not about the money but instead the exposure you get from taking part and becoming the winner. Thats the real pay off I think for any blogger out there.
  21. Dave Lucas says:
    The same people win these contests over and over again! My 2-cents is here: http://dave-lucas.blogspot.com/2011/03/awesome-ultimate-blog-promotion-guide.html
  22. ariff says:
    Depending on the topic and method to participate in the contest, I sure say getting contestant can be quite a challenge. You just have to organize something doable, fun and at the same time suits your objectives. I myself had my share of organizing contests on my blog before and it is something very much rewarding, in terms of getting link backs and gaining valuable experience.

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