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Home » The Famous Blog » Promotional Products Work

Promotional Products Work

September 7, 2012 - Last Modified: September 7, 2012 by Famous Bloggers Editor

Promotional Products

If you had a look at your desk or even if you rummaged through your work drawers, we’re almost 100% positive that you will find a useful product or item with a logo printed on it.

From promotional mugs and mouse pads to pens, rulers and even your sticky note dispenser, products that have logos imprinted on them are any and everywhere and typically just within your reach. Beyond their rudimentary purposes, these printed or branded products are useful marketing tools in promoting either the products themselves or another product, service or company program.

Why have promotional products reached such a high and valuable level of popularity as marketing tools? It’s not too difficult to muster a guess – they are tangible, flexible and are usually long lasting. They stick around forever and when well made, will continuously promote a product or service effortlessly for years to come.

Some people wonder just how effective these products are when it comes to influential prowess – allow us to confirm; they are hands down, 100% effective. They have the ability to change and influence a user’s perception or even their behavior towards an organization and its products and services.

While a little old as far as research studies are concerned, Promotional Products Association International published one in 2006 that clearly detailed just how effective promotional items are as far as marketing.

In excess of 800 business travelers were surveyed at random in the Dallas / Ft. Worth International airport and the results collected were quite surprising. Of the surveyed group, a whopping 71% reported being in receipt of a promotional item within the last twelve months and to add fuel to our fire, over 33% of them had their promotional product or item with them or on their person.

How’s that for effective?

Why and how do promotional products work?

Recall efficiency

For those people who use the products or items that have been imprinted with a logo or company slogan, they are able to remember the company with greater ease. They are able to quickly and effectively recall the name of the advertiser on said promotional product that they received.

In comparison to regular, traditional print advertising these users are not able to remember the advertisement or company they saw in a newspaper or magazine just a week or so before.

They make lasting impressions

Of people who keep their promotional products on their person or within reach for everyday use a high percentage of them have gone on to conduct business with the advertiser.

People are more receptive to doing business with a company that has given them a product rather than with a company who hasn’t because there is a level reciprocity and loyalty that occurs through constant use.

If I use a pen from Company X every day, it becomes my favorite pen, Company X is in my mind and I have good thoughts about them – as such, I will have no qualms doing business with them.

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Filed Under: Marketing

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{ 5 Responses }

  1. iankernal says:
    Promotional Items are the best marketing tools. You can market your company and business in a very impressive way by using promotional travel items. Travel accessories are a necessity for just about everyone, regardless if it is personal or business.
  2. Charles Daniels says:
    I agree 100%. They definitely work and are great for branding. I know personally that if you give me something that functions as a refrigerator magnet it will remain holding something up on my fridge for all eternity. We had a company make us a batch of chip clips with our logo on them that people just loved. You can never have too many chip clips.
  3. Zoe says:
    A few years ago now we gave away pens with our logo imprinted. They were very inexpensive and intrinsic in nature, but everyone uses pens and they were well received. I come across the odd one still in use five years on - fortunately our business is still going! So, yes I do agree promotional products work and can be very cost-effective. Thank you for the reinforcement.
  4. Jyothis Thaliath says:
    Pens? Mugs? Really? I think the more unexpected the product, the better. A pen is just a pen. I probably have 10 promotional pens on my desk right now and I couldn’t tell you what companies are on them. T-shirts are for gardening, so at least the squirrels get to see the company logo :D We gave away Reebok watches on a promotional event last year, anyone who bought a hosting service from us got it. Ofcourse they carry our name and logo :) Say, who wouldn't check the time atleast once an hour? Yes! It was a costly affair, yet it worked its magic.
  5. Sefati says:
    Thank you. They do work indeed. As a customer I like those businesses that have good services at reasonable price AND those businesses that give away free stuff.

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