If you had a look at your desk or even if you rummaged through your work drawers, we’re almost 100% positive that you will find a useful product or item with a logo printed on it.
From promotional mugs and mouse pads to pens, rulers and even your sticky note dispenser, products that have logos imprinted on them are any and everywhere and typically just within your reach. Beyond their rudimentary purposes, these printed or branded products are useful marketing tools in promoting either the products themselves or another product, service or company program.
Why have promotional products reached such a high and valuable level of popularity as marketing tools? It’s not too difficult to muster a guess – they are tangible, flexible and are usually long lasting. They stick around forever and when well made, will continuously promote a product or service effortlessly for years to come.
Some people wonder just how effective these products are when it comes to influential prowess – allow us to confirm; they are hands down, 100% effective. They have the ability to change and influence a user’s perception or even their behavior towards an organization and its products and services.
While a little old as far as research studies are concerned, Promotional Products Association International published one in 2006 that clearly detailed just how effective promotional items are as far as marketing.
In excess of 800 business travelers were surveyed at random in the Dallas / Ft. Worth International airport and the results collected were quite surprising. Of the surveyed group, a whopping 71% reported being in receipt of a promotional item within the last twelve months and to add fuel to our fire, over 33% of them had their promotional product or item with them or on their person.
How’s that for effective?
Why and how do promotional products work?
For those people who use the products or items that have been imprinted with a logo or company slogan, they are able to remember the company with greater ease. They are able to quickly and effectively recall the name of the advertiser on said promotional product that they received.
In comparison to regular, traditional print advertising these users are not able to remember the advertisement or company they saw in a newspaper or magazine just a week or so before.
They make lasting impressions
Of people who keep their promotional products on their person or within reach for everyday use a high percentage of them have gone on to conduct business with the advertiser.
People are more receptive to doing business with a company that has given them a product rather than with a company who hasn’t because there is a level reciprocity and loyalty that occurs through constant use.
If I use a pen from Company X every day, it becomes my favorite pen, Company X is in my mind and I have good thoughts about them – as such, I will have no qualms doing business with them.