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You Set The Pace When Blogging

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Blogging Pace

Many bloggers who are just starting out or are in their blogging infancy have asked me how often to write, publish and promote articles and what my recommendation is.  I can tell readers that my views have changed over the last two years of blogging and that I like many bloggers started out with the “bug” of content creation and just mass churning out 3-5 articles and posts per day to jump on board as quickly as possible.  Unfortunately just churning out content without purpose or direction will leave you frustrated as your visitors will not flock as quickly as you are creating content and this can greatly increase your chances of becoming inconsistent or burning out.

One of the great things about deciding to become a blogger is that you set your own pace and by doing this you also set the pace that readers expect new content to show up on your site and blog.  This rule doesn’t apply to the search engine traffic that arrives via searching for specific topics but more toward your regular direct visitors and blog feed subscribers.  Keep this in mind when deciding how often you want to publish new content because consistency is more important than frequency in my experience.

free some up

It is better if readers know they can come to your site every Monday and Friday for a new article than if you publish sometimes on Monday, sometimes on Wednesday and every other Saturday.  If you do have an unusual posting schedule declare it on your homepage like “New articles every Thursday and Saturdays!” so that visits know to bookmark and check back on those dates.  If you are a blog that brings current events and latest news and opinions on political topics you would probably want to keep your articles publishing daily as breaking news becomes old news if you wait several days and miss what I call the “margin of interest”.

So decide if you will be a daily publisher, a 2x per day publisher or a weekly publisher and adhere to those guidelines.  If you happen to write extra articles more frequently then fight the urge to publish it right away and instead queue it for your next normal posting cycle.

An exception to this rule is breaking news or announcements and contests which can be outside the normal publishing cycle.

Bottom Line:

You set the pace when blogging and your readers will learn and adapt to your pace, so make sure you set a pace that you can keep up and one that is comfortable to you as a blogger.  Too many bloggers have burned out in the last few years because they were unable to find a work / life / blogging balance and they had set a pace they could not keep up with.

What is your blogging pace?  How often do you publish articles?

-Dragon Blogger

Image credit: {Just Call me S}

About

My name is Justin Germino and I am also known as Dragon Blogger. I am a Technology and Entertainment blogger who focuses on sharing information related to Technology Reviews, Gadgets, Internet, SEO, Social Media and anything else I pick up. My passion is blogging and I enjoy sharing what I learn with my readers. Visit to read more about Justin Germino.

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{ 40 Responses }

  1. Kissie says:
    I normally write when I feel the urge but I'm learning of ways to find a topic or idea worth writing and so I will show on my blog that Wednesdays and Sundays are the times we'll serve something fresh :-) or different.
  2. Melinda says:
    I try to stick to a 2-posts-per-week schedule. It depends on what I am writing about. Since I often have to do what I write about, such as cleaning out a garage, before I even get to the writing part, it can be a huge time commitment. I would rather spend more time on 2 good articles per week and do the adequate research required. I think it depends on if it is your full-time job, which mine is not, and the subject your write about. The time you have available to write can determine posting frequency. If I wrote about parenting issues I could churn those out 4 posts a day. ha ha
  3. ravi says:
    hi Justin i like your post, if you want to be a very successful blogger you should post daily.
  4. Jason Jumat says:
    Justin, not only is it smarter to publish posts at destined times per week, but it might just cause more trust from your readers, giving them the idea that you are organized.
    • Justin Germino says:
      Thanks Jason, for sharing your thoughts
  5. Latief says:
    Consistency is very important bro, that's why having a blogging plan is important ;)
  6. element321 says:
    I use to believe that posting daily (Monday through Friday) was the best way to go. But after testing, I found I can post as little as twice a week and spend those days off from posting and spend it market my site, business, working on my next post, and guest posting. My traffic really wasn't that effected. In fact, its slowly getting better than when I posted several times a day or almost every day. So I came to the conclusion, that a blogger should set a schedule that works best for them and change it when he or she starts to understand their visitors and what they are looking for. Just write good content, market it, and write regularly.
    • Justin Germino says:
      I agree of course, even with my daily posting schedule I find most of my traffic comes from Google Search and therefore wouldn't go down very much if I didn't post every day.
  7. AJ says:
    Justin Germino, it is nice to see you blogging outside of DragonBlogger. Like always this was a good read and a great post. I think having a pattern of when to submit articles is a great idea. But sometimes I think you just need to make the Search Engines happy and write some quality content that doesn't really matter how much it gets read, but that will help your overall rankings for whatever keywords you want. Looking forward to seing more guest posts from you around...
    • Justin Germino says:
      This is of course true and why 78% of my traffic comes from search engines.
  8. Jorgen says:
    I blog 3 times per week, Mon/Weds/Fri, with Friday's post being shorter and perhaps having a bit of humor in it as people tend to switch off a bit before the weekend!
    • Justin Germino says:
      I tried setting "theme" days but fell apart after a few weeks, there for a while I did "NBC Heroes" recap posts every Tuesday morning, but now show is cancelled.
  9. Kimi says:
    Hi Justin, very nice to see and read your post here :) It reminds me of myself, how i wrote a post in a rush, and the next day, start to think about changing keywords, title, and permalink URL, etc. I soon learn by my own mistakes everyday.
    • Justin Germino says:
      When I first started blogging I did the same thing, just rushed and wrote as often as possible sometimes 5 articles per day but didn't spend enough time SEO optimizing them.
  10. Tushar says:
    setting up a blog posting frequency is one thing that i have not worked out till date....this has been the most difficult question for me... being in a day job and a part time blogger, i do not know when should i post....
  11. Nasrul Hanis says:
    Agree with you. It's not about getting your blog updates in search engine but it's how you set your steps and build reputation in the eye of your readers. I believe this is this is one of the basic elements in blogging - you have to know what to update, and when.
  12. Julius Kuhn-Regnier says:
    I try to publish articles every 6-7 days. I like it that way because it gives me enough time to work on other projects and I think my readers have also adapted to it. Nice article man.
    • Justin Germino says:
      Thanks for sharing your posting schedule
  13. CJ says:
    So true man! I know that there's nothing I hate more than a blog that has a post every week for a month, disappears for a month, then has a post a day during a different month. It's just annoying! Haha CJ CJ's last blog ..10 Hot Blogs To Guest Post On and Get LOTS of traffic... For Free
    • Justin Germino says:
      It makes it a bit easier if you subscribe to a feed, but even then you can get an update so much later you forgot you were a subscriber. I have mistaken blogs that post once per month for being dead blogs before, that just seems too long between posts for anything but "companies" that just have a blog as an add on. I think any less frequent than weekly would make it hard to establish and grow your blog, that would be only 52 posts per year and people crave new articles all the time, hard to satisfy with that. You would probably get good search engine traffic if you SEO'd your posts well, but low referral and direct traffic rates.
  14. Dennis Edell says:
    What might be a good idea from time to time is to ask readers wat they prefer; maybe quarterly, especially if you see fluctuations in your subscription numbers. What do you think? I have my own thoughts on this matter in draft. ;)
    • Justin Germino says:
      I think if you try to bend to the wishes of readers you will lose in the end, you may have some readers want every day and others every 3 days. I had some readers want more technology posts, others more blogging posts. You set the standard on what readers should expect, you will ultimately lose followers and identity if you try to cater to every readers demands. It shows more confidence as a blogger and a stronger personality type if you have a "This is how I do it" rather than "what should I do" you need confidence and strength to be a successful blogger.
  15. Ryan says:
    Hi Justin, I follow my intuition. Sometimes it's once a day, sometimes I'll post 3 times a day. The #1 rule for me is to never do something with fear as a motivator. I used to keep posts in the draft for fear of flooding my readers with content but you can never do too much creating as long as your posts are of a high quality and focused. In general it's good to stick to a guideline but when inspired hit that Publish button as much as possible. You can generate quite a buzz by publishing awesome stuff many times a day. Thanks for sharing your insight, Ryan
    • Justin Germino says:
      You are of course right, especially when breaking news comes out and you want to be among the first to share with your readers. You should also never be afraid "not to post" if you don't have something quality to say or finished yet, don't rush for the sake of getting a post in.
  16. Asad says:
    You are right.Blogging is mot just about adding content it is also about making strategies that will work for you.Firstly,you should see how much time you can give to blogging and how many quality articles you can write a day.Quantity kills quality.
    • Justin Germino says:
      Quantity doesn't always kill quality, for full time bloggers who blog for a living they may be able to churn out 5-6 high quality posts per day, and for blogs that are multi-author they can easily churn out multiple posts a day too without sacrificing quality. But setting a pace and sticking with it is better than being unpredictable, readers have to know when new posts will get updated unless you are a breaking news site that is known for doing off the cuff updates at random times. (Also, weigh in that the more posts you have the more backlinks from Google and such so you do want to keep a pace that you can keep up with but also helps grow your site too).
  17. Nabeel says:
    Yeah I agree. Write posts that are REGULAR, not necessarily daily, but a fixed schedule (like you gave in the examples or 3 times a week). When you think about it, it would make blogging easier too.
    • Justin Germino says:
      Completely agree, especially if you write one post a week or every three days you have some breathing room between posts.
  18. Nabeel Ahmed says:
    I have just started blogging & I am publishing one post a day. Is it ok?
    • Justin Germino says:
      One post per day is fine, I do one post per day myself across 3 blogs. It can be hard to write 90 original articles per month though, and I have been doing that pace for two years. Leaves little time to write guest posts.
  19. Mars Dorian says:
    Hey Justin, setting my own pace has always been a minor struggle. I haven't found the right rhythm yet. Sometimes, I write quick posts like 4-5 times a week, nowadays I go for 2-3 high quality articles. I'm still experimenting, as I haven't found the right style yet. Some people write everyday, and gain high traffic, some other people only write once a week, but still get high traffic. Everything seems to work, and I still haven't found what I have been looking for ....
    • Justin Germino says:
      Yeah, my own pace of 1 unique post per day across my three blogs has been very hard to maintain as of late. At some point I may slow down, but getting the extra pages indexed and keeping the information flowing is important to me right now. When DragonBlogger.com eventually turns into an online magazine which is where I want to be in like 2 years, with at least 5-10 contributors I want to have at least 3-4 articles posted a day in various topics/categories.
      • Mars Dorian says:
        online mag ? That's soo cool, I can't wait to see that happening. Why 2 years ? Make it one and increase the pace ;)
        • Justin Germino says:
          Because right now I make too much of my income from SocialSpark and SocialSpark prohibits summary posts on the main page. A magazine site only works best with various summary posts on main page with the various categories. I also don't know what theme to use and may want to have something designed custom to fit my "Dragon Blogger" style (but I may use Thesis) these cost money that I don't want to commit yet. I want to build my traffic to 100k unique visits per month and have at least a PR5 blog before I seriously start converting to magazine style theme.
          • Ileane says:
            Hi Justin, I like that "2 year" goal. It's realistic, besides I don't know how you could possibly step up the pace any more than you're doing now. Guest posting and accepting guest posts seems to be the beginnings of a new trend for you. Great to see you here on FamousBloggers. Cheers!