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5 Anchor Text Keyword Strategies for the Post Penguin World

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Google penguin has changed many things that were working earlier. One of which is “Anchor texts”.  If you’re still creating backlinks on “exact match anchor texts” then you might need to update your strategy and focus on varying the anchor texts.

Read the full story – Anchor Text Keyword Strategies →

About

Pratik Dholakiya is the Founder of The 20 Media, a content marketing agency specializing in content & data-driven SEO and PRmention, a digital PR agency. He regularly speaks at various conferences about SEO, Content Marketing, Entrepreneurship, and Digital PR. Pratik has spoken at 80th Annual Conference of Florida Public Relations Association, Accounting & Finance Show, Singapore, NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, SEMrush Meetup, MICA, IIT-Roorkee and other major events. As a passionate SEO & content marketer, he shares his thoughts and knowledge in publications like Search Engine Land, Search Engine Journal, Entrepreneur Magazine, Fast Company, The Next Web, YourStory and Inc42 to name a few.