Once you have been to the top of the search engines, there is no going back. There are too many benefits to ignore. Read the full story: High Search Engine Rankings
Writing SEO Content to Please The Search Engines and The Humans
Writing SEO content is not rocket science, however people seem to go overboard and write to please the search engines and neglect the humans. Read the full story: Writing SEO content
Answering Structured Data and Schema.org Questions
Useful information about structured data and schema.org which used to provide more information about content to search engines. Read the full story: Structured Data and Schema.org
The End of Link Building
Search engines will continue to strive to understand how people evaluate the value of a particular website. Their goal is to get as close to that human evaluation as possible. Read the full story: The End of Link Building