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Home » The Famous Blog » Good Guys at Google Offer Grants for Non-Profits

Good Guys at Google Offer Grants for Non-Profits

January 26, 2010 - Last Modified: January 26, 2010 by RNasty

google grants

Although much has been written over the years about Google Grants, it is always good to stop and address the program again and give a big ”two thumbs up” to Google for their efforts in this worthwhile program. The good guys over at Google are still spreading the ”love” with Google Grants, an in-kind advertising option for charitable and non-profit organizations. This program from Google offers select organizations free sponsored links, which are ads that appear to the right of some search results page based on keywords that were entered into the search box on Google. And while Google does not accept unsolicited requests for donations from any charity or organization (but does make many donations to those charities and non-profits that it selects) all U.S. organizations that have 501(c)(3) status can apply for Google Grants. Google has even set up an online form that makes the application process easy and streamlined.

No Better Time for Google Grants

With the economy in a continued state of uproar and unrest, Google Grants have been a saving grace for many charitable organizations that often have to put things like advertising on the back burner in order to fund other needs. Google Grants has allowed many charities to continue to spread the word about their organizations at no cost – which, for some organizations, can make all the difference in the world. Organizations like Second Harvest, Make-a-Wish Foundation, and others have all been helped through Google Grants.

Three Month Grants

Google has been handing out these awards since 2003, and allows non-profits and charities the benefits of their services for three months, although many stay in the program for an additional period of time. Four out of five non-profits that apply for Google Grants are approved. Google Grants awardees are asked to familiarize themselves with Google AdWords guidelines and to submit a list of keywords that will help Google serve their ads on appropriate pages. The organization also provides the ad copy. When applying, the organization is asked to provide a statement about how program participation will advance the ideas of their organization. Google has also set up a page that advises participants on how to select the best keywords and on writing engaging ad copy. Grant recipients can use their free credits to generate traffic to their websites, raise awareness about a particular issue, or to reach out to new benefactors, volunteers and donors. The amount of most Google grants is $10,000 monthly.

Who Is Not Eligible?

Organizations who do not have 501(c)(3) status are not eligible for Google Grants. Organizations who are already participants in the Google AdSense program are also ineligible, as are those that are either political or religious in nature, and they can not be winners award, or organizations whose primary focus is on lobbying for policy or political changes. Google does reserve the right to award advertising or deny advertising via Google Grants at its own discretion.

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Filed Under: Marketing

About RNasty

Roko Nastic is contributing author and editor at WebmasterFormat.com, place where webmasters can quickly and easily gather all the necessary info to develop and maintain successful websites and find the best web hosting providers.

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{ 9 Responses }

  1. Rose says:
    That is why I like Google so much! They are always one step forward their competitions.
  2. Dennis Edell says:
    Just curious, have they ever given explanations as to why they turn away those particular type of organizations? .-= Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!! =-.
  3. Latief says:
    Google always know how to keep they brand good, charity is always good for promotion. Social responsibility sometimes will increase your profit in many ways. This activities will make Google always in front of their competitors. Thanks for sharing bro.
  4. JR says:
    Good for Google, it's really good when big companies give back, .-= JR @ Internet Marketing´s last blog ..The Ultimate and Best Content Spinner Ever =-.
  5. lawmacs says:
    This is another plus for google but one thing we must always remember is that when big companys give to charity it does not affects thier profit because they often claims this back in tax well done hats off to google. .-= lawmacs´s last blog ..Why Do Bloggers Blog =-.
    • Dennis Edell says:
      The cool thing is, so can we. ;) .-= Dennis Edell´s last blog ..The Time Has Come. The Deal Is Done. It’s Time To Move!! =-.
  6. Tom says:
    That is incredibly generous of Google. I know a lot of people will just say 'Google make enough money, so they should be doing this,', but they don't have too, and the fact that they are offering these grants definitely raises my perception of Google. .-= Tom@Free Squeeze Pages´s last blog ..Your Small List Can Equal Big Profits =-.

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