Blogging For Money Beginners Guide #4
How To Write Your Article?
Good question. And, while there are numerous suggestions on how to write your articles, there is one important matter which you should consider, and that is the YIN YANG of blogging. Before moving forward, let me give you a brief excerpt of what Yin Yang is: “Something created together in a single movement, and are bound together as parts of a mutual whole.”
Or basically, balance.
Let me ask you something. When you are writing your next article, whom are you writing for? For your readers (Humans) or for search engines (robots)? Blogging for Money unfortunately requires that we do both, although we must write, first and foremost for our readers, and then for search engines. Having this in mind, let’s break this down into a more comprehensible solution.
For Your Readers (The Yin)
1. Unique: Just like our DNA which is unique, I believe that every writer also has it’s unique form of writing. When writing – be yourself, use your own words, share your views, provide your opinion, give your readers emotion and most importantly try to connect with them (e.g. ignite a discussion). In my view, this is what makes an article unique, and nothing else, period. Do not confuse unique with original as they are not the same. Original means that you created the article your own, from scratch and not copied elsewhere.
2. Quality: Focus on what you are writing, and try to stay on your topic. Perform a thorough research before you start telling everyone about something. If you are recommending a product, service or an affiliate program, make an accurate research of what you will be writing about, compile the results, analyze them, and then draw your conclusions. If you had experience yourself, provide proof. This will give you credibility, and unless you gain your readers trust, it will be difficult to gain success.
In addition, avoid distractions on your post (such as ads) directing your readers attention on what you want to say. Adding images that are relevant to your post, are definitely recommended. Articles, such as Paid Reviews, are easily detected by your loyal readers and you want to keep that within a 3:1 ratio (at least). I am not saying here that we should not post paid reviews, but rather, avoid posting successively, one after the other. After all, we are blogging for money🙂 Blogging for money: Part 2 of the Reverse Order, will remind you of other useful information.
3. Add Value: Simple math. Add 1 and 2 of the above together and it is almost certain that you will give value to your readers. I wish to recall your attention to the following:
“Your visitors want to read a blog that gives them value and enhances their lives. Your principal motivation when producing content is to focus on these two aspects for your readers. After reading your blog they should feel good and thus, is the first step towards captivating an audience, building traffic and finally making money.”
Ok, so much for the Yin. Now for the Yang.
For Search Engines
The second most important part of writing is optimizing your content for search engines. Search engines drive traffic to your blog and these are the ones that matter most when blogging for money. Why? Because these users are the ones that are looking for something specific. Your regular readers are not (too) interested with your ads or affiliate links so don’t expect them to click that often. Maybe they will if whatever it is you are recommending is red hot:) The point is, what good is it to have quality content if no one will read it. Right?
Enter the Yang. SEO optimization is another important aspect to consider, when writing our articles. Techniques, such as, writing catchy titles, using proper keyword density, etc., are just but a few of various ways you need to know to do your SEO. Where else can you get such a precious source of information but from Mr. G. himself? The Search Engine Optimization Starter Guide and the Google SEO Report Card, made public recently, are great resources and a must read. Whenever possible apply those techniques, if you are seriously considering to achieve balance (Yin Yang).
There you have it, this in essence, is what I believe you need to write a good article. I am sure you also have different views and opinion, and for that purpose, I would like you to share it here, with us.
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