Productive Online Marketing

How To Be More Productive With Your Online Marketing Efforts

Hopefully if you are reading this post you are looking for more ways to learn how to be more productive both in general and with marketing online. I’m going to use this post as a way to describe many useful strategies I have used to help me stay more productive and consistent with everything I am working on, both with personal tasks and online marketing.

How To Be More Productive By Setting Goals

Goals in my opinion are going to be the #1 way to setting yourself up to have a clear idea in mind of exactly what it is you need to get done. I use a very simple straight forward list that is split into two categories.

The first category is weekend goals that are things that can be done over and over again each weekend, an example of some of these goals are a combination of personal and marketing based goals. Some personal examples would be doing laundry, cleaning my desk of papers, trash etc, vacuuming common areas. Some marketing examples would be checking a specific website, cleaning up my e-mail inbox etc.

The 2nd category would be long term goals. I typically split these out into two sub-categories, general long term goals or specific tasks I would like to get done for my blog. I’ve made it a point to setup my goals without a specific set due date as I find I’m not as pressured to get things done and most of these tasks can be done at my leisure so long as I am getting the work done. Since I work a 9-5 full time job and have a long commute it’s more common that I’m spending a lot more time on my weekends working on all of these goals. I start with the basic weekend goals first and then move into my long term goals.

How To Be More Productive with Evernote

Evernote is a free application that you can use to organize notes and documents between multiple platforms. This application has been my savior when it comes to setting goals and staying organized online. Evernote allows you to sync all of your work between each of your devices, so for example I could be at home and add multiple documents or notes to my Evernote account, I could then go to work and pull up the same information from my work PC or even on my mobile device. I find having it on my mobile device helps for grocery shopping and quick note ideas.

Evernote help you remember everything

For online marketing I have setup my Evernote account in such a way that I split everything into specific categories.

For example, my main workbook categories are as follows:

Goals & Daily Tasks: This is split between my long term goals and short term goals as I explained earlier.

Resources: Website links, useful blog posts, basic template notes for various programs. General ‘copy and paste’ templates I use on a regular basis.

Training Resources: Various notes for online marketing and blogging courses I have gone through.

Blog Notes: Specific notes related to my personal blog

Niche Site: Another notebook used for resources that specifically relate to content I use for a niche site I run.

You can check out my Evernote Review here for more details on how Evernote can show you how to be more productive.

Getting your mind flowing and thinking about how to be more productive online

I suggest two major strategies to get you thinking more positively about your goals and actions among staying consistent with your marketing and productivity.

  1. Personal development books – The typical recommendation I hear is to read 10 minutes or 10 pages a day. Check out The Magic Of Thinking Big, The Slight Edge, Think & Grow Rich, and How To Win Friends & Influence People just to name some of my favorites. All of these can be found on Amazon very cheap.
  2. Daily Audio – I run a niche site that revolves around music and I love going to concerts, my 30 mile commute to and from work generally was “my time” to listen to that new CD or listen to music. Making a sacrifice to use this time in your day maybe on the commute in the car to work, the train, and in your free time to listen to audio will really get your mind flowing with ideas. I personally recommend the Smart Passive Income Podcast with Pat Flynn. I made a decision to listen to all 60+ episodes before turning my car ride back into a music hall. I’ve managed to listen to over 20 Episodes in about 2 ½ weeks. Because of this I have more ideas for my online business and I’m thinking more positively about taking action and staying dedicated to my goals.

 Staying focused on a specific strategy or course of action

When it comes to online marketing, there is a wealth of information out there. Spending time on most marketing forums will make your head spin. Try to find a specific niche or focus you wish to pursue and then take action. There are many ways to create positive results, staying focused on a specific strategy will help you get there.

My suggestion is to find a mentor, someone that you confide in and believe in what they are doing. If you can find someone that consistently provides value then spend more time reading their content, listening to their advice and taking action on what they teach you. There are many different strategies that can help you find success, find a strategy you like and stick to it.

I am particularly intrigued by the content and wealth of information that bloggers like Derek Halpern of SocialTriggers.com and Pat Flynn of SmartPassiveIncome.com share with their readers.

Hopefully this post will help you get started with some ideas on how to be more productive and stay committed to your goals.

John Shea is the host of the online show - The Testimonial Technique where he interviews successful online marketers and bloggers. John focuses on providing value to the marketing world both with written content and interviews.


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{ 41 comments… add one }

  • Dan May 28, 2013, 2:50 pm

    As you mentioned in your article, I also have long commutes that are an hour and a half each way. For anyone who has taken a long train ride or bus to work, it is tempting to use the time for extra sleep. I use this time to read blogs and articles that talk about new strategies and tools so that I am always learning. Marketing strategies must adapt with society to cater to their desires, and so it is important to conduct continuous research as well. Reading about what worked and what did not for people can expand your knowledge, learning new things to help improve your marketing strategies, or anything else!

  • vicky May 11, 2013, 7:16 am

    Hi John,

    I totally agree with you that in order to increase our efforts, we need to be focused. Finding one strategy that suits us and then sticking to it and delivering our best will eventually be fruitful. Having a mentor also motivates us and we strive to follow their directions and advice. I haven’t used Ever Note and I liked your description and will try out soon for me. Wish you all the success in your future plans. :)

    • John Shea May 18, 2013, 10:57 am

      Thanks Vicky! Finding a mentor helps for sure, I also do suggest trying out Evernote!

  • Suhas May 10, 2013, 7:30 am

    Hi John,
    For over years I have been very serous about planning and goals. I have realized that I spend more time planning goals and less completing them. However it is all about my laziness but yes efficient goal arrangement is essential. I liked your approach in this regards. I hope it will work for many of us. Thanks for sharing.
    Suhas recently posted..Competitor analysis -parameters for competitor website researchMy Profile

  • yogesh pant May 9, 2013, 7:32 am

    hi John,
    the online marketing of your good you want to sell or your article you want to be read is going to provide you far more good rate of success in the longer run!
    yogesh pant recently posted..Best google chrome extensionMy Profile

  • Anirudh May 8, 2013, 10:27 pm

    Awesome post John. One should have his/her thought process very clear. It will help him/her to be more productive. Its a must have thing if you want to think out of the box and want to earn lots of money. And really thanks for convincing me to use Evernote. Now I’ll use it. I think I’ve already installed it on my PC but forget to write in that 😉

  • Carlie Hamilton May 8, 2013, 9:15 pm

    i agree that planning is very important, and am always surprised by how many people don’t do it.

    I looooove evernote.

  • Theodore Nwangene May 8, 2013, 5:48 pm

    A very interesting post John,
    Being productive is one of the things that most people crave for in life and, setting achievable goals is really one of the best ways to achieve it.

    I’ve read most of the books you stated here especially Think and grow rich and i really enjoyed it a lot. The two people you mentioned here (Derek and pat) are also my favorite bloggers and i always visit their blog and i love what they’re doing.

    I really enjoyed this post John, thanks for sharing.
    Theodore Nwangene recently posted..7 Surefire Ways to Increase Your Blog Traffic Starting YesterdayMy Profile

  • Paul May 8, 2013, 3:27 am

    Really interesting blueprint in working with Evernote.

    I am inspired by Pat`s work, thanks to you I am now in contact with Derek also.

    About the books you have mentioned, I have read the Think & Grow Rich by Napoleon Hill – a great one! Now I am reading the Entrepreneurial DNA, did you know about it?

  • Paul Barnett May 7, 2013, 3:34 am

    You’ve opened my eyes to Evernote.
    Will look to using it for phone as well as PC

  • Tinh Tran May 6, 2013, 9:50 am

    Evernote is a great apps for my iPad and it is really useful for my work too. Thanks

  • Emily May 6, 2013, 9:35 am

    Hi John,
    Having a goal that must be reached no matter what is a great thing for an aspiring online entrepreneur. However, most people tend to stray away from the goals they have set because their passions may have lost its spark or they became tired of chasing after it when no desired results have been seen so far. Evernote is a really helpful app. I actually use it on my PC, but I haven’t used it yet on my mobile device. Since you say it’s great for grocery shopping, I would look into it so I won’t forget anything when I go buy some grocery weekly.
    I think that in order to be more productive online, one must have a mantra or something that would further push them to their limit. One of the things I do is to look up some inspirational infographics that remind me that no matter how hard things get going, I should get back up and fight for what I believe in. After all, we may make mistakes, but it’s those who learn from their mistakes and do something about it are the ones who succeed in life.
    Thank you for sharing some nice tips on how to be productive in general and online marketing.

  • shael May 6, 2013, 7:14 am

    Hey John,
    nice post… Having a defined goal is very important… if your goals are not set, you can not just have a definite strategy , which obviously prevents your min to have a focused state… Thanks for sharing,

  • Bob Straub May 5, 2013, 7:39 pm

    Great Post John.

    I think that a great deal of people completely underestimate the importance of constant goal setting and re evaluating. This lets us know where we are and how we want to get where we’re going. I also love Pat Flynn and Derek Halpern and they have given me great ways to avoid some mistakes.

    I would just like to add that checklists are a great way for me to stay on task and get repetitive tasks completed quicker.

    Have you ever used checklists for your blogging?

    I listen to podcasts on my way to and from work so that I don’t need to listen to them when it’s writing time.

    Bob Straub recently posted..Blog Posting: The Only Checklist You’ll Ever Need – Part 1My Profile

    • John Shea May 7, 2013, 4:08 pm

      Hey Bob,

      I will definitely consider using checklists for goals and progress, currently I just type out specific tasks and cross them out by putting a line through them with the editor in Evernote. I’ll then remove them a week or two later taking note of all the things I have accomplished.
      John Shea recently posted..John Shea Interviews Ben Davis – The Testimonial Technique Ep.3My Profile

  • Yasir Khan May 5, 2013, 7:37 pm

    Setting goals is the framework for personal achievement. However, you must have the burning desire and careful planning when deciding what to achieve so that you will have a right route to success even you will come hindrances along your way.

  • John Gibb May 5, 2013, 9:37 am

    hi John,

    I heard about Evernote multiple times now (I think at least 7 times, as marketers like to point) — and just come to realize how essential that is… I might give it a try very soon.

    I love your article, as well as the passion with which you’re sharing what works in your personal business. Your productivity insights rock, sincerely!

    btw, your blog/author bio sounds intriguing, I’m going to check it out in a minute


  • anis May 5, 2013, 6:29 am

    Nice tips given here in this article thanks for sharing pal have a great day ahead !

  • Prakash May 5, 2013, 5:57 am

    Great way to be productive with evernote and others. Nice written article. Thanks for sharing this.

  • Usama May 4, 2013, 2:59 pm

    I like your point of using evernote. I have heard of it many time but didn’t know why to use it. Now you clearly described its advantage.
    Usama recently posted..It’s Time To Say Good Bye to the Legendary iPhoneMy Profile

  • Jane May 4, 2013, 11:32 am

    Hey John, I’m a HUGE fan of Evernote and self-help books. I can’t do without Evernote and a major portion of the credit as to my productivity goes to Evernote and Swift to-do list.

    Thanks for this wonderful post.

  • Rahul May 4, 2013, 6:39 am

    Strategy formation is required, especially for newbies like me. I have joined forums like Warriorforums, DigitalPoint and others to get more exposure. Let’s see what happens next.

    • John Shea May 4, 2013, 8:25 am

      Yup, you will find a ton of information on the forums!

  • Ryan Biddulph May 3, 2013, 3:37 pm


    I am HUGE on reading self help books, then practicing what the books preach. 1 easy way to succeed is doing what successful people tell you to do. 1 easy way to fail is not doing what successful people tell you to do.

    I am on board with the success-types, myself 😉

    Ryan Biddulph recently posted..Do You Know Your Stuff?My Profile

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