Interlink Blog Posts

How to Interlink Blog Posts in WordPress like a Pro

So, let me start with SEO is not dead but it has become more competitive and challenging. Apart from all the usual SEO checklist and things which we do, SEO in 2012 and beyond is all about User engagement and making your site social. If you have been writing amazing content but failed to create a community and a brand around your blog, coming days are going to be hard for you. Now, in this article I’m going to talk about benefits of adding interlink within your blog and 2 useful WordPress plugins, which will help you to do the task smartly.

Why should you Interlink your Blog posts ?

We all know about outbound link SEO and it’s help in boosting the quality of our site, but when it comes to our own site, we tend to take advantage of linking within our site.

Usually when your readers come from Search or from referral traffic, they don’t know much about your site and when they land on an awesome piece of content and you have smartly interlinked your article with relevant blog posts, it will make them browse more pages on your site and that helps the most to convert those one time traffic into subscriber. This is one advantage, another one is: When you link to your blog posts with proper anchor text, it helps search engine bots to understand your content better, improve internal link structure, make bots index and crawl more pages on your site and so on.

From my experience, a Website leveraging the power of Intrerlinking, helps search engine bots to effectively crawl deeper pages of your site and improve the ranking of internal and deeper pages. Here are some of the direct and indirect advantages of interlinking blog posts:

  • Reduces bounce rate
  • Increases user experience and avg. time on site
  • Bots can crawl deep pages and helps in indexing
  • Improve the ranking of internal pages, when you use anchor text for linking

These are just a few of the advantages which I can think of right now. If you know more, let me know via comment.

Ways to interlink Blog posts in WordPress

When you have a blog with over 1000 posts, it’s really hard to remember every one and link properly. Though, there are many plugins and also WordPress inbuilt feature which will help you to smartly add internal links. I’m skipping the default WordPress hyperlink feature for now, as it never amused  me enough and I needed something more solid and concrete.

WordPress insights plugin:

Now, this is the first plugin that I highly recommend and suggest you use it. It’s a free WordPress plugin and it helps you quickly find blog posts within your blog or you can use Google search to find content from your blog or from others. This plugin adds a column called Insights in Post editor section and you can quickly search your blog for any Keyword and with one click you can link it to any word. Although, the best approach would be, using the Google search feature of this plugin, as it helps you find more relevant content on your blog.

I use the following terms to find content from my blog in Google search, using Insights plugin: Keyword Site:ShoutMeLoud.com

Simple and very effective. If you have not yet tried this plugin, you should go ahead and give it a shot.

Download Insights plugin

SEO smart link plugin: Interlinking automation

This is another plugin which automates the process of linking. This plugin is developed by Vladimir, who is also the creator of awesome plugins like SEO friendly images, Managewp.com and many others. Using SEO smart link is easy, and all you need to do is:

Install and activate the plugin

Go to Setting of plugin and add your Keyword with Link you would like to authlink. For example, if you want to link word like FamousBloggers to http://www.famousbloggers.net/ every time, simply add

FamousBloggers, Famous Bloggers| http://www.famousbloggers.net/

Now, in future blog posts whenever you use the word Famousbloggers or Famous Bloggers, it will auto link to the link added in the setting section. They also have a premium version which comes with advance features like Caching, Add links in RSS feeds, add nofollow attributes and many more.

Download SEO smart link plugin

I find the Insights way more effective, as you can easily link to relevant article with long tail text, and it will make your linking more relevant and effective.  If you need more useful SEO plugins after Panda world, you should check out: Life saver WordPress plugin for Google panda.

Well, that’s about me and I have seen a great difference in bounce rate when ever I inter-link my blog posts effectively and users stick to my blog for a longer period. I would love to know your strategy of interlinking your blog posts.

© Ingus Evertovskis – Fotolia.com

Harsh Agrawal is young Entrepreneur and professional blogger. He writes about Blogging at ShoutMeLoud and WordPress Webhosting Discounts.


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{ 14 comments… add one }
  • Himadri December 12, 2012, 8:13 am

    This is the advantage of guest posting in related blogs.I was reading the post in ShoutMeLoud and from there i came here to read this post.The WP plugin that you have mentioned is just great and i am going to use this one.

  • Susan October 26, 2012, 5:44 am

    Thanks Harsh!! It’s simply helpful and after reading this post feeling like today I learned something interesting that beneficial for me in feature. I’m planning to start guest blogging and I think this tips will surely help me alot. I think I should try out.

  • Shadab October 7, 2012, 6:07 am

    Hi Harsh,
    I just want to know, Is there any negative effect via penguin to use SEO smart link? I am asking because of, let you have set a link to a specific keyword or suppose you have a category called “plugins” in your WordPress blog, and you have enabled to make links to category pages in the setting page of SEO smart link then this plugin will make a link on the word “plugins” to corresponding category link. Let you have 1000 pages that contain “plugins” word then your have one link over the same anchor text. I think you understand what I want to ask you. So please give your answer. I really want to know if there would be any effect via penguin.

    Best Regards!

  • constance October 2, 2012, 11:38 pm

    I’ve recently installed one of the interlinking plugging and was completely surprised how more people stayed on the site instead of reading one post and go. I must admit before installing it I was not sure about it real effect but realized it works like magic

  • Abhik September 23, 2012, 5:42 am

    Relying on a plugin to automate the process? Thanks but I am not buying it. I’d rather do my own interlinking.
    Anyway, interlinking do have an impact on SERP and Google even showing the intenal links data on GWT.

  • gaz August 23, 2012, 10:54 am

    Good post, but having spent a few hours on this site, I’m actually quite annoyed.

    You have links in you content to other articles – great. I have clicked on most of them as the ‘linker’ page didn’t offer a full explanation. Now I have several tabs open. But once in those other pages, again there isn’t enough content – now there are more links! This may increase your hit rate, but this is one user that won’t be coming back. Purely down to frustration at no one article providing enough content to be useful.

    As per one of your other posts (not linking to it, its probably on this page somewhere!) you say that in this day and age, quality is far more important than quantity. Maybe you should heed your own advice…

  • Jonathan Smith August 17, 2012, 5:48 pm

    Love the automation of this. Will be looking into it for my own website.

    Jonathan Smith

  • Jane August 14, 2012, 10:24 am

    Interlinking blog posts is a must to strengthen a blog’s SEO. The two plugins mentioned here make it quite easier to insert links to other posts within the blog painlessly. It is really a great pain to search for relevant links otherwise. Also, using Zemanta can help.

    With Zemanta, you can simply install the browser extension (less load on your blog). You just have to make sure that you’ve added your blog to “your sources” in your Zemanta account! Works great; and also recommends your content to other Zemanta users.

  • Glen August 13, 2012, 2:44 am

    One thing I like about interlinking as a reader is that I get to read a lot of relevant and useful posts which adds up to the information I already know. I become more educated and informed when reading one post to another. and I’d like to do the same for my readers. I’d want them to learn as much as they could and offering them more posts after reading one is encouraging them to read and learn as much as they can.

  • Samuel August 12, 2012, 10:35 am

    Well, i will try it out. This is wonderful for those who have guest blog writers as well since they’re genuinely massive offenders most of the time.

  • Ileane August 12, 2012, 7:37 am

    Hi Harsh,

    I use SEOPressor plugin which will show a warning if the on page SEO links are missing. This is great for anyone who has guest bloggers too because they are really big offenders most of the time.

    I heard too many bad things about SEO Smart links and people getting penalized for using it so I stay away from that one.

  • Gourav Jain August 11, 2012, 11:41 am

    Hey Harsh, I have just installed the Insights wordpress plugin after reading your post. Its a real time-savior mate. Thank you for this useful share.

  • Danijela August 9, 2012, 3:38 pm

    I do this on my own, but I have to say that these plugins do sound interesting. Nice way to save time, and I think it’s a good way to interlink all posts, not just few fresh ones. Most of us do forget to interlink old posts. Thanks!

    • Harsh Agrawal August 9, 2012, 4:22 pm

      Yes, people usually miss editing old posts and link them to new one. Though it’s quite a task and in such cases using SEO smart link for automate the task is a good idea….But the best of results come with manual linking…

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