As a blogger, your goal is to provide your readers with content that solves their problems. That has always been true and always will be when it comes to the internet as we know it. But frankly, just facts is boring. It may help your visitors, but by providing nothing but cold, hard information you may not help yourself as much as you could. When I find a post that is well-written, I promote it. That’s not just me. It’s all of your visitors. Really. Your visitors want content that interest them. That is what will drive them to share and that is what will drive your content and in turn, you, to be a success.
Why is it important?
It’s important to give when it comes to blogging. Because if you do, you will be the one who will benefit the most in the end. Readers won’t share and subscribe to your content if they weren’t pulled in by it. Period. So by giving your blog visitors something valuable to read, you’re actually helping yourself rise to success.
Just a few reasons to write better content.
How easy is it?
People say that writing content for your website should be easy. I fully agree with these people. If writing isn’t easy for you, then it is very likely you aren’t passionate about your niche. Without passion, you won’t reach your blogging goals and you will never be successful. So get the idea out of your head that says that writing is hard, because if it is, you need to rethink your whole blog – not even kidding. Don’t start complaining to me that getting the information was hard enough, and that writing it.
So now that we’ve gotten that out of the way, I think I can start talking more about how all of this is done.
Get to the point.
Readers love it when you don’t beat around the bush. Giving them the answers to their questions quickly and effectively will help your content in a big way.
Visitors have a short attention span. If they don’t see any information that could help them within a few seconds of opening your article, chances are, you’ve failed.
In order to avoid this, you can either give information that keeps the reader on your page, or you can make it easier to find what they’re looking for, preferable both. What do I mean by this? Well, if you’re looking to write content that keeps people with even the shortest attention spans on your blog, you’re going to need to be powerful and interesting, which will be discussed later. If you want to take the approach where you make your content easier to navigate, there’s also a lot to do:
- Structure your posts – use paragraphs, and position them carefully. Every single detail matters when it comes to writing your content.
- Use headings – If a reader is scanning your post like many do before they actually start reading, chances are, they’ll lay an eye on your headings. But this can’t happen if you don’t use them. Using heading can only be to your advantage because headings help your readers find what they’re looking for faster and easier.
- Use bold text – Again, bold text stands out to the reader and this might help them find what they’re looking for. Besides, using bold text also gives your post a different feel than a post where you just put words together to make empty sentences. It also shows that you are willing to make even small efforts to give your readers more.
Sometimes making your content strong and interesting to your content-hungry readers is as easy as wording it in a different way. This method is all about using powerful words and comparisons in order to keep the reader wanting more.
Smart copywriting is all about writing your content so that it provides information in an interesting way. In order to be interesting, you need to be strong.
Instead of saying “maybe”, say something where you look more sure of yourself, like “a 30% chance”. Being a blogger, you don’t want to look like the one who’s a beginner. You want your readers to feel like they could get a lot from you. You want them to subscribe for more. So a great way to keep your subscriber numbers increasing is to be the authority on your blog.
Prove your point. I can’t believe how many bloggers forget to prove their points in their writing! Just telling readers what you think isn’t going to convince them. You need real proof of everything if you want to win over the hearts of internet users these days. If you want to make an opinion in your writing, that’s fine. As long as you give reasons for it.
Lastly, don’t think of every single argument against the sentences you write. For example, avoid using words like “most”, “almost all”, ‘close to”, and “many”. What you say might not be strictly true and could be arguable, but it will pack some punch into your articles. And even if you do create some controversy, it will only help you become more known on the internet.
Facts aren’t enough anymore. Readers want magnetic content that interests them. And delivering just that will really help you as a blogger.
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