The Social Media has definitely moved ahead miles from where it started just a few years ago. Today, an online marketing campaign is deemed insignificant without due share from its social media perspectives. With increasing scope of social media elements, the need of monitoring stats from your social media endeavors also rises, and this is something that sometimes entices online marketers to go overboard with their social media monitoring endeavors. This approach exposes more harm to an internet marketing campaign than benefits.
Don’t follow the crowd – Stick to what suits you best
It is very important for a web marketing company to focus on tracking social media analytics that suit a particular social media optimization campaign the best. In fact, the businesses should be aware enough not to spend too much money on social media analytics that might not be of much significance to them, instead of blindly falling for what their online marketing firm tells them to do. For the majority of small businesses, rather than getting sidetracked for all of the popular social media tracking options, relying on simple but highly useful metrics is much better, such as:
Conversation rate – taking into account aspects like number of comments, their replies, or simple brand mentions
Amplification rate – shares, tweets, retweets, and clicks are used to measure that
Applause rate – it gets measured by counting the number of likes, favorite clicks, and +1s
Economic value – different factors like the rate of traffic referred to your webpage/content by different social media optimization channels, how social media visitors interact on your site (content consumption and visitor loyalty), as well as the number of social media visitors on a page who complete a specific task (like buying, subscribing, participating in a survey)
Prioritize free options for social media monitoring
The size and scope of a business really matters in this regard. Unless a business enjoys the status of corporate giants, it is much better to go for free social media monitoring alternatives available on the internet. This not only helps small businesses and startups in achieving social media monitoring necessary for them, but it helps them save some real money.
In fact, various popular social media channels provide various free social media monitoring options to users by themselves, such as YouTube Analytics and Facebook Insights.
However, some people argue that one has to cobble up information from a variety of sources, which needs a lot of time and effort. The fact of the matter is that doing it a few times enables a person to get fluent in picking up the information they need. For saving it endows to businesses in running a multidimensional web marketing campaign; a little extra effort is no harm in any way.
Conclusion
Though the exclusiveness and comprehensiveness of paid options is always an extra assistance for businesses in strengthening their online marketing campaigns, but for majority of small business, tips mentioned above prove much more helpful, productive, as well as cost effective; so you better choose what your business really needs and affords.
Image © alphaspirit – Fotolia.com