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What Happy Gilmore Taught me About Blogging

What Happy Gilmore Taught me About Blogging

We can learn a lot from Happy Gilmore. Granted, none of it applies to golf, or even living responsibly for that matter. But if you’re a blogger, there is more to this golf punk than you might first have thought. So, let’s take a look at your blog through the eyes of the Happy.

Swing and a Miss.

You know, if you’re not afraid of failure and you think that just having a go is the most important part – you are going to succeed online!

I know that’s a rather broad statement, but so many marketers are afraid of stepping ‘off the fairway’ and are so obsessed with dotting the I’s and crossing the T’s that they never see how great the actual game is!

Happy Gilmore

 

I couldn’t hit the Ocean from an aircraft carrier.

If you hit the ball and it goes across three fairways (that’s supposed to happen right?) do you then hit another or do you go off to find it?
Chances are, because no one is watching (this is your home based business, right?), you will just get another ball and tee up again. But by doing this, you are leaving many potential opportunities on the table!

Back to Mr Popular (that’s me)

When I was a member at my local club, I was not the best golfer (I now play off 8 so I figured something out!), and because of this I spent the majority of my time on other people’s fairways and greens. Heck, I even took the wrong clubs down a fairway once (they all look the same!) and in the process I had to introduce myself.

The result of all this inconsistent and somewhat embarrassing golf was – a truckload of new relationships and a whole lot of relevant experience.

Relationships and Relevant Experience

Nothing should be more valuable to you as a marketer than relationships and experience, and mistakes made in your niche can only lead to finding relevant information and key players.

If I had chosen to not chase my ball across fairway after fairway and simply kept trying the same shot until I hit the perfect drive down the middle – I would never have connected with others in my niche (golf, in this case). I also would have lost any experience that might have come with ‘learning to hit the ball out of the rough’ or ‘hooking the ball around a tree’ or whatever…

They say that one of the definitions of insanity is doing the same thing over and over and expecting a different result, and this is another reason why I choose not to keep repeating the same process. Sure, I am going to eventually get it right if I do it enough, but guess what happens when I finally do?

You Live and You Learn Have No Idea Why

If I keep repeating the process of swinging the club until I eventually hit that perfect shot, then chances are that when I do, I will have absolutely no idea as to what I did, right?

Living is a constant learning curve, and if you spend too much time focusing in on the small details, you will miss the game, the people, and the lessons that all of this can teach you. How on earth do you expect to grow?

Marketing Takeaway

Happy Gilmore may not be the perfect hitter, or the straightest driver, but at least he is taking action and moving forward. The game of life, much like the game of golf, is a tricky one, and mistakes are unavoidable. Take these ‘mistakes’ and see them for the opportunity they could potentially be instead of just pretending like nothing happened and simply ‘teeing up again’.

Be (more like) Happy and watch your blog grow exponentially. Sure, you might not look as good getting to where you want to go, but when you do finally get there, you’ve got a lot more experience and met a lot more people.

I’ll leave you with this quote from the movie. Apply the thought to your blog, and tell me you don’t want to incorporate a little Happy Blogging into your diet;)

“Quite a large and economically diverse crowd here at the Michelob Invitational. I guess it’s the new tour sensation Happy Gilmore who’s attracting all sorts of people to this beautiful course.”

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