The key to developing a successful marketing strategy is identifying your target market. Even when you have created a great product, it’s not going to appeal to everyone. Not everyone in this world is interested in your product. So, you need to sell your product to the right customer! That’s why it’s important to know what an ideal customer for your business looks like.
An ideal customer for your business may be specific industry employees, college students, doctors, single mothers, retirees, newly married couples, holiday-makers etc. Unless you know who the right customer is to sell your product to, you can never expect to grow your business.
Knowing your Customers
Here are a few questions that you need to answer in order to identify the customer who’ll be most interested in your product.
- Who do you love working with the most?
- What customer experiences make you jump out of bed?
- Who are your repeat customers?
- Who is in love with your product?
Yes, an ideal customer for your business is the one who you really enjoy working with. An ideal customer continues to motivate you. An ideal customer is one who has found an effective solution to their problems in your product. An ideal customer doesn’t only purchase your product, but they are really passionate about using it. In a nutshell, an ideal customer for your business is the one who can’t simply live without your product.
Whether it’s about the development of a product, planning out the customer service or developing a marketing strategy, identifying the ideal customer for your business is the first vital step. When you are completely aware of the characteristics of your ideal customer, you will be able to craft a marketing message that hits the nail right on its head.
Why do most businesses fail? They fail simply because they are not familiar with the ideal customer profile. As a matter of fact, every employee in your organization should have a clear understanding of the ideal customer’s characteristics, requirements and expectations.
In order to define your ideal customer, you need to be familiar with their social, emotional and physical characteristics. Social characteristics of a customer include income level, educational qualification, job title, geographical location etc. Emotional traits include their hobbies, values, goals, fears, problems etc. Physical characteristics will include essentials like age and gender among others. So, you can start making a list of all the customers you cater to. And then, you can go on to find out your ideal customers and their traits.
Yes, it requires extensive research, time and energy to write out the profile of your ideal customer. But it’s a surefire way of offering your product to people who really need it. If you are successful in attracting the right kind of customers, you can easily beat out the competition and elevate your business to the next level.
Who’s your ideal customer? Please feel free to share your views, comments and customer experiences in the comment section below.