More than once, I have come to the same exact conclusion running a multi-authors blog, there is no doubt that online marketing is driven by content, and there is a bright future waiting for the talented content writers.
However, I am not sure if I can be a good writer myself, so my challenge here is knowing where to find and engage with good writers who can provide quality content to my sites, and how to actually turn that content into a profit. I want to reach my marketing goals, easier, faster, and more efficient .
You may know that this blog –FamousBloggers.net– is getting most of its content via the guest blogging opportunity. Almost 80% of its content is provided by guest bloggers in our community. And, I am personally interested in growing numbers in this area, it’s one of my blogging goals.
So, I am interested in anything related to content creation, and the get paid to write niche as a whole as I always plan to release new projects, websites, and would love to have a standard for content quality.
I came across PostJoint, which is still in beta. I thought I would review their site and service in general as they connect advertiser with bloggers, and see what’s good in it for Bloggers, then share my views with you.
So, what I did was to actually give it a go myself, to see how this system works.
PostJoint for Bloggers
I started with creating a blogger account.
Signup process was easy, you will need to add your blog details and you must wait till your blog gets approved by PostJoint team. To insure quality, Post Joint mentioned -on their site- they decline more than 50% of submitted blogs, which is a really good thing.
Opportunities
Anyway, once I got my blog approved, I checked my account dashboard to find 21 available opportunities. These are posts that you can publish on your blog, but of course, you don’t see the full content, only review an excerpt of the post, this is to keep the content protected. I took a few minutes to check them out, then I picked a couple of posts that I thought were the best fit for my blog. It would be interesting to see its full content at this point though 🙂
The dashboard is clean and provides you with important information about your blog post offers and opportunities. Also, you will find a way to contact the advertiser, it’s done via an internal messaging system, this is great for sending notes or discussing the content.
At this point in my PostJoint review, I will have to check the quality of content, and speed of the process, to give you some insights. I will also give you an example of content that has been published earlier on the blog.
Offer accepted
Once the advertiser accepts your offer, you will get a notification by email. You can then start publishing right away on your blog. The provided content should be formatted in a way that saves you time, so this should be a simple copy and paste task. So, unless you have a special way of content formatting, you shouldn’t really bother.
The next day I got an email notification telling me that my offer was accepted, and the post is ready for publishing. You must publish the post within 48 hours, so I went ahead and published it on the blog (that was earlier before publishing this review).
You can check out the post here: How to Increase Your Sales with Interesting Web Design.
Job is done!
However, I am sure if I discussed with the blogger, I would have better results. So, I recommend if you use PostJoint, make sure to use the messaging system and get in touch with authors. Also, there is a simple rating system for both bloggers and advertisers. Rating is important for credibility and trust, it gives other members a quick hint about your work, it’s a good thing to have high rated profile.
PostJoint for Advertisers
If you plan to advertise using PostJoint, so you can signup for an advertiser account, provide the content, then it will be listed as an opportunity for bloggers, you will receive offers from bloggers in relevant niches who want to get your content.
When preparing content, make sure to include links to your site in the content body, and author Bio. This will benefit your site in three ways:
- Getting noticed and promote your blog/site to new audiences in your niche.
- Getting backlinks to your site.
- Drive targeted and continuous web traffic.
The idea is pretty simple. Most bloggers promote their content once they get a new post published. That’s where you get extra promotion for your site. Of course, the backlinks will come from the content body and author Bio links you’ve provided, so make sure to make them relevant. Another important thing to consider is writing good content, content that everybody loves, and don’t forget to optimize it for search engines if you expect to get continuous web traffic to your post.
My thoughts…
In general and from what I’ve seen, PostJoint does a good job connecting both advertisers and bloggers. The website is simple, very easy to navigate, and use.
However, we need to be clear about one very important point, it’s still in beta, so this is an invitation for you to try PostJoint, and see if it can help you find content for your blog, or maybe advertise your own site.