Yelp’s share price jumped from fifteen dollars per share to twenty-five dollars in what became the biggest single-day increase on the day of IPO for any web company in 2012. Yelp got heavy criticism for not even being profitable, despite having been around since 2004. However, most of the social media response and much of the traditional media coverage was positive.
In this week’s Future of Engagement, host Murray Newlands looks at how effective social media campaigns can benefit companies like Yelp, and what effect the positive social media coverage may have had on Yelp’s stock price:
[youtube=http://www.youtube.com/watch?v=AtZKFDLQfCA]
Highlights
- Yelp’s IPO received intensely positive social media coverage…
- Yelp’s stock price rose 60% on day one but Yelp doesn’t make any money…
- Which led to speculation that it went public because venture capital is drying up…
Graphs courtesy of Alerti Social Media Monitoring and Management
