Build Opportunities With Twitter’s Advanced Search Feature
There are too many people out there that have not been able to see the exceptional benefit that Twitter provides. Quite a few people wonder how it could possibly be useful to only be able to propagate 140 character messages. The result is different than you may think. To make the most out of Twitter, a person really wants to follow and develop a following of people that will be interested in your message.
Twitter Advanced Search Options are an exceptional way to accomplish that. They let you hone in on various areas of your specific interest to kick up the users that are involved or interested.
Determining Your Target Audience
At first glance, it might appear to be most prudent to build a list of potential customers. That will actually make it more problematic to effectively spread your message particularly if you are only propagating marketing material.
A better approach is to build a list that is partially customer-oriented and partially industry-oriented. Use the tool to find businesses and interests that are parallel to your own. Network, develop professional contacts that will be likely to retweet your posts.
Operators To Make The Most Of
Phrasing
A couple of different methods are available for phrasing your searches. Parenthesis are only used to denote the examples, they are not to be included in the actual search. Closing a short phrase in quotes (“example text”) will allow the tool for that exact phrase. That can be used to find specific interests or niches that may otherwise be difficult to locate. For a more generalized search function, a phrase with no quotes (example text) will look for tweets with every word in the query
One can also use a – sign to remove often associated words from the query. (search -engine) will look for instances of search that lack engine. The last option is using an OR argument to locate tweets with either or both words (example OR text).
Qualifiers and Disqualifiers
A lot of flexibility is available in Twitter Advanced Search through the use of qualifiers and disqualifiers. Adding a J L or ? to the search field will look for similarly themed tweets; positive, negative, or questions. A hash tag query will make it easy to locate information in that theme (#seotips) with some creative thinking put into relevant subject matter.
Making The Most Of These Options
There are other options available but many of them have more to do with search locations, times, and other issues not wholly relevant to the subject matter. Useful things, but not incredibly useful for building a targeted response except in specific circumstances.
Optimally, a person would want to begin by drawing up a list of appropriate terms and phrases that speaks to their business. Also consider visiting a thesaurus website to plug some words in to get alternate ideas to what people may be talking about regarding your subject material.
The English language is a complicated creature so there will likely be audiences talking about your subject matter in many different ways. Here are a few suggestions to get you started from the perspective of an SEO company.
- (help seo)
- (“help with seo”, “seo tips”)
- (seo tips business -large) – Disqualifying “large” but not “business” to hunt for small business tips.
- (seo company review J ) – Hunting for positive commentary.
- (#smallbusinessseo) – Hunting for a hash tag involving small business SEO specifically.
- (“how do I get my website found” ?) Will search for the quoted phrase being asked as a question.
The list can go on and on. Let your imagination roam! Look for places to meaningfully contribute to both industry peers and potential customers to make the most out of your Twitter presence.