In recent years, publishers have found it increasingly difficult to connect with customers in a space conductive to converting them further along the sales cycle. In this episode of Future of Publishing, host Murray Newlands interviews Echo’s Chris Saad about how publishers can turn back the tide and engage with customers on their own sites by bringing users from social media back to the publisher’s page.
[youtube=http://www.youtube.com/watch?v=pSbUhSWwl_U]
Highlights:
- Publishers’ own websites are often a better place to engage with customers than social media…
- …But people are used to social media these days, so publishers have to go there…
- …Unless there’s a way to draw them back…
Find out how Chris Saad hopes to draw them back in this episode of Future of Publishing.
Future of Publishing is sponsored by VigLink.