The Black and Tans were a royalist paramilitary group funded by the British government’s Irish police force in 1920 and 1921, when Ireland was in open revolt against colonial rule. In this Future of Engagement episode, host Murray Newlands examines how social media covered the Black and Tan fiasco, and how Nike mitigated the damage its brand received in Ireland:
Click here to see the video if it doesn’t appear
- Nike was widely criticized by politicians, traditional media, and social media
- Nike reacted to this by apologizing and admitting its mistake
- The fiasco got a lot of coverage on Facebook by people sharing images about it
Graphs courtesy of Alerti social media monitoring and management
Sign up for a free 3 month Alerti trial using the code alertivideo.