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Nike’s Black and Tan Fiasco: How the Luck of the Irish Saves Shoe Giant from PR Disaster

Nike Black and Tan Fiasco

The Black and Tans were a royalist paramilitary group funded by the British government’s Irish police force in 1920 and 1921, when Ireland was in open revolt against colonial rule. In this Future of Engagement episode, host Murray Newlands examines how social media covered the Black and Tan fiasco, and how Nike mitigated the damage its brand received in Ireland:



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