Everyone is jockeying for position and yelling as loudly as they can to be noticed. It’s a contest of who can blast out the most stuff and be the loudest with the hopes that if they do it enough someone somewhere will notice and buy in. So what can you do to be heard above the white noise? Start thinking about what’s missing in your market. What can you offer that isn’t being offered or what can you offer in a way that no one else can?
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