Nowadays, a lot of marketers are using their Facebook personal profiles for marketing. I think this is a big mistake.
Here are the reasons why you should start you Facebook public profile immediately instead of your personal profile:
1- As you know, Facebook is in millions of homes around the world. In fact, it has more than 550 million active users. With your personal account, it will be impossible to target more than 5000 users. So are you going to settle for 5000 friend proﬁles? Why would you want to limit yourself with 5000 friend proﬁles?
2- Facebook personal proﬁle is personal. I use my personal proﬁle to contact with my friends and family. I upload my pictures, and I write status updates about everything. Using your personal proﬁle for your business is a big mistake. By the way, I used to have a separate personal profile for business, as a lot of marketers are doing now, but this didn’t save me and won’t save the rest of the marketers from the other reasons.
3- Facebook public profiles give you so many more marketing abilities. For example, they accomodate custom tabs, info tabs, more wall features, and more applications to really reach out to your fans and get the most of your page. With your personal profile, you will have limited marketing abilities.
4- Building 2 lists: This is one of the great things about Facebook fan pages – that you can get 2 leads at once. We call this the double lead strategy. What’s more, that’s what makes Facebook public proﬁles so proﬁtable, because with the landing pages you can get people to like your page + opt-in to get free stuff you provide. Simply put, you can build your email list and your fan base at the same time. Click here for an example.
5- It is not allowed. You can read the official Facebook’s terms of service, Facebook does not allow people to use their personal profile page for marketing. This is true and there are a lot of examples. I know someone that overnight his page was disabled and the reason was that he has broken the Facebook’s terms of service. Literally, Overnight he lost 4000 friends. Don’t let that happen to you. Your marketing page deserves the respect of the money and the hours you have put into it.
Get my Free Facebook marketing Secrets
Are you going to continue marketing with your personal profile? If no is your answer, Here is the free 52 page Facebook Marketing Secrets Guide that I have made to help you know everything you need to know about Facebook Marketing.
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