Some believe that traffic defines any online channel’s success or failure, namely – website, shopping portal, community forum, blog, social media handles, etc. However, most of us fail to realize that it is pretty much pointless to have high traffic if the bounce rate is high!
So it isn’t the traffic but your reasonable website conversion rate that becomes an indicator of successful marketing, great web design, and improved content marketing strategy.
Conversion rate also indicates how many of your visitors stayed on your website to browse your products, read your blogs, and become your subscribers or loyal followers.
Instead of your website traffic, conversion rate optimization (CRO) is something you must focus on going forward.
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization is the process of increasing the percentage of website visitors for taking a particular action such as – filling an online form, making a purchase, leaving feedback, and reading your blogs, etc.
CRO is a systematic process that involves understanding three core visitor actions:
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Their browsing behavior on your website
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Actions they take
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What is stopping them from completing the goals (conversion) you set for them?
As every business has a different set of goals, the conversions come in many shapes and sizes.
If you sell products, your primary goal is to make your visitors purchase them. It is called macro-conversion. Likewise, some micro-conversions are a set of activities done before making the purchase.
A few examples in each category are shared below.
Macro-conversion examples:
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Requesting a quote
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Service subscriptions
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Product purchases
Micro-conversion examples:
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Online registration
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Adding products to the online cart
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Signing-up for emails, etc
What is a Good Conversion Rate for any Website?
As per a recent feature in Forbes, a conversion rate of 2% is considered relatively high.
However, if you wish to be among the top 25% of players, you have to aim for a conversion rate of 5.31% or higher. Further, a conversion rate of 11.45% is something only the top 10% of the businesses can achieve.
There are various ways for successful optimization – CTAs, analytics, and website audits, etc. However, opting for a smart and efficient tool that can address your unique business needs is your best bet.
Below, we share a list of smart conversion rate optimization tools for data capture, landing page optimization, user feedback and split testing, etc., that can help you boost your CRO.
Top 10 Conversion Optimization Tools to Catapult your Conversation Rates
ProProfs Chat is a live chat software that allows you to deliver exceptional customer support and aids in customer acquisition to boost your sales. You can monitor and engage your visitors to provide personalized support.
You can track them while browsing your website in real-time and offering a fantastic one-on-one-guided customer experience.
Features:
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Canned responses for reducing response time
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Website visitor tracking to understand purchase intent
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Chat greetings to initiate proactive chat conversations
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Chat routing to help visitors find a solution faster
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Mobile app to help users provide anytime, anywhere support
Benefits:
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Helps you connect instantly with website visitors
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Enables your support operators to become proactive at offering support
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Increases engagement on your website
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Helps your business to capture leads aggressively
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Offers better speed and reliability for support process
Pricing: Paid plans start from $10/user/month. A free version is also there with limited features.
Google Analytics is a multi-feature conversion tool that offers a comprehensive overview of website performance and offers a detailed view of how your visitors interact with your website.
It equips you with a wholesome collection of different metrics to understand your visitor behavior and browsing patterns. It is perfect for in-depth analysis and is your best option if you are looking for analytical conversion tools.
Features:
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Audience report to help you know your users
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Custom reports to track analytics data
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Referral source tracking to understand how they landed on your site
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Pageview tracking to see how long a visitor stayed on a specific page
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Site search tracking to see how many people directly searched and landed on your website
Benefits:
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Helps you figure out what users came for
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Enables your teams to set sales and marketing goals
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Offers you the perfect platform to segment your visitors into different categories
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Provides you more information on how your competitors are performing
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Helps you see where your business ranks in the SERPs
Pricing: Free of cost.
Qualaroo is one of the best website conversion tools that allow you to get many more responses to your surveys. It offers advanced targeting and enables you to ask “the right questions” to “the right users” at the “right time.”
It offers smart and actionable user insights, such as:
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Where are your users?
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Who are your users?
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When, and how often they visit your website? etc.
Features:
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Qualaroo Nudge to target the right audience on the website
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Branching logic to help you ask the right questions
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Advanced targeting to ask questions from the right visitors
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Prototype testing to help you capture feedback faster
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Integrations available with multiple platforms like Zapier, Hubspot, Slack & more
Benefits:
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Build and manage your surveys from a single dashboard
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Generate reports from your dashboard to learn how your Nudge is working
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Capture detailed insights on customers by targeting specific user groups
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Create mobile surveys to capture more information about your audience on the go
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Access AI-powered analytics and reports to gauge customer sentiments
Pricing: Paid plans start from $ 0.0008/Tracked Pageview/month.
Hotjar is an excellent website optimization software that automates visitor behavior tracking via the heatmap functionality and helps you decide how to improve your engagement levels.
It tracks your visitors’ real-time website interaction and displays them in different colors that indicate different levels of engagement.
You can exactly see the least performing segments and areas with the least visitor activity and optimize your website.
Features:
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Visitor recordings to eliminate guesswork
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Surveys to learn more about your visitors
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Multi-device support to track visitor activities from any time, anywhere
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Behavior logic to help you decide when feedback widget should appear
- A great option for B2B SaaS businesses
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Multilingual feedback tool to capture localized feedback
Benefits:
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Helps you visualize visitor behavior on your website
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Enables your marketers to understand visitor’s motivations to be on the website
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Provides you insights about areas where visitors may have possibly encountered a problem
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Visualize feedback and results of your surveys
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Capture data through sentiment monitoring across all pages
Pricing: Paid plans start from $99/500 sessions/month.
Google PageSpeed Insights is a great conversion optimization tool that caters to management and development teams and offers insights for improving customer experience, performance, accessibility, etc.
It provides valuable feedback on website performance and shows optimized assets, such as CSS, JS, etc.
Features:
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Performance score
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Area classification based on performance
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Real-world field data
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Selected metric values
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Core web vitals
Benefits:
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Helps you analyze user experience on the website
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Enables you lower bounce rate
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Helps you enhance your website performance
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Improves your Google crawl rate
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Enhances your conversion rate
Pricing: Free of cost.
HubSpot is a comprehensive conversion optimizer that offers many smart functionalities, including analytics and CRM as well.
It acquires information about your website visitors via exit-intent popup CTAs and syncs them with the existing forms.
It facilitates an in-depth understanding of customer behavior and offers contact insights on current and prospective contacts. It also matches its contact database with an intuitive dashboard to show which of your marketing efforts are converting.
Features:
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Source Tracking
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Lead capturing and nurturing
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Lead segmentation
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Interaction tracking
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Pipeline management
Benefits:
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Use Hubspot for A/B testing
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Helps you automate conversation with its chatbot feature
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Helps you get in-depth performance metrics
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Offers you website traffic analysis report
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Helps you monitor the performance and leads captured through specific pages or blog
Pricing: Paid plans start from $50 per month. There is a free trial version as well.
Crazy Egg is an efficient website optimizer tool that also offers A/B testing, heatmaps, click reports and scroll maps, etc.
It is an easy-to-use tool that allows you to add an extra layer of insights into the Google Analytics data and ensures that all your CTAs are seen.
It records entire user sessions on your website and processes them to understand the user behavior’s specifics on your website. It ensures that all the content on your website is placed in your customers’ order of preference.
Features:
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Heat map tool to understand visitor behavior
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Design testing to learn if your web design efforts will help you engage more people or not
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A/B testing to understand if you have implemented the right ideas on your website
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Dashboard to track the performance of different web pages individually
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Recordings to identify areas where your visitors got stuck on the website
Benefits:
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Help you improve your content management efforts
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Enables your teams to track performance metrics
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Identify problem area through alerts
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Helps your track the origin of your site visitors via different platforms
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Helps you analyze the performance of your funnel
Pricing: Paid plans start from $24 per month.
Unbounce is a smart, comprehensive, and intuitive landing page builder and platform that helps you create the highest converting campaigns and best-converting websites without coding knowledge.
You can build any page via the drag-and-drop editor and continually grow your ROI via the AI-powered smart A/B testing functionality. You can also include videos, file downloads, and social widgets on your pages with ease.
Features:
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Drag and drop landing page elements
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100+ templates to help you build your landing pages
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Accelerate mobile pages to boost conversions
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Custom pop-ups to target the right audience on your website
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Multiple integrations with platforms such as CRM, Zapier, and more
Benefits:
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SEO management
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Offers real-time editing options
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Helps you target leads from specific geo-location
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Conversion tools without coding
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Lower customer acquisition costs
Pricing: Paid plans start from $80 per month.
Wistia is a sterling video marketing software for businesses of all scales and all types that allows you to find, engage and sustainably grow your audiences.
It helps you turn your videos into your biggest marketing assets and get insights for making better decisions. You can capture email addresses when someone subscribes to your channel and send push notifications.
Features:
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Custom player to upload brand logo and change player color
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Manage and embed videos to deliver high-quality playback
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Ready-to-use video tools to add relevant CTA’s, email gates, and more
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Podcast support to help your brand reach audience via audio and video platform
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CRM integrations to help you keep a track of your viewers and listeners
Benefits:
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Create an ad-free experience for your viewers and listeners
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Helps you display all your interactive content
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Enables the auto-play option to encourage your viewers to stick around
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Helps you keep a track of all your subscribers
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Optimizes your videos for SEO purposes and drive more traffic
Pricing: Paid plans start from $99 per month. There is a free plan as well.
With an omnichannel approach to customer experiences, AB Tasty is an exceptional tool for feature management, experimentation, and delivering personalized customer experiences.
AB Tasty offers AI and ML-powered functionalities for data collection, reporting, and analytics. It offers dynamic widgets, documentation, and smart functionalities for gaining actionable insights into visitor data.
Features:
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Net Promoter Score tracking to understand customer loyalty
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Transactional goals to help you track revenue generation
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Heatmaps to track visitor behavior
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AI-based targeting to understand content interest and engagement level
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Dynamic widgets for image auto-optimization and emergency messaging
Benefits:
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Gives you access to the recommendation engine
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Helps you work towards contextual targeting
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Enables your marketing teams to work on website personalization
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Simplifies campaign segmentation
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Offers you the liberty to perform A/B testing
Pricing: Pricing is available on calls.
11. Zonka Feedback
Zonka Feedback is a powerful omnichannel customer feedback and experience management software that helps businesses deliver tailored experiences based on the feedback received. It empowers businesses to transform customer feedback into actionable insights. The tool helps you fine-tune your strategies based on real-time, data-driven feedback from your customers.
By understanding exactly what the customers want and what’s stopping them from converting using effective surveys, you can effectively know who your visitors are, what are their interests, their behavior, trends, pain points, and much more. You can use the insights captured through this platform and deliver an optimized experience to get more conversions.
Features:
- Website widgets like feedback buttons, popup surveys, slide-up surveys, and more to capture in-moment visitor feedback
- Capture feedback at different stages of the customer journey
- Advanced survey skip and hide logic to make surveys more effective
- In-depth reports with real-time insights to take action instantly
- Advanced targeting and user segmentation
Benefits:
- Easy-to-use survey builder with 100+ templates and complete customization
- Create segments to take targeted actions on your feedback
- Get insights into the customer journey, pain points, behavior trends, and more
- Add workflows and automate actions to close the feedback loop
- Prioritize improvements that matter most to your customers, ultimately leading to higher engagement and conversions.
Pricing: 7-day free trial. The starter plan starts at $49 per month.
Conversion Rate Optimization Tools: Which Tool Leads all Other Tools?
As discussed in the beginning, there are different conversions, and every business has other conversion requirements. Hence, when choosing the best conversion rate optimization tool for your business, there is no “one-size-fits-all” solution.
You have to carefully calculate your business needs, figure out what type of conversions you require (macro-conversions, micro-conversions, or both), and then compare the functionalities of the various tools discussed here with your requirements.
While the process seems tedious, such careful steps ensure that you find the best match for your conversion optimization needs and steer your business in the right direction.
Consider and analyze your business needs now and pick any of the tools mentioned above to transform your conversions!
Featured image courtsey: Cartoon vector created by vectorjuice – www.freepik.com