When it comes to managing on behalf of someone else you have a big job. You are the first line of defense for all things social for a company. You are the public voice, the communication line for your entire community to reach the rest of your company through.
Before you even start broadcasting, you have to build a community. You need to attract the right audience to consume your message.
1. Cutting Through The Clutter
Make sure that you’re monitoring the right areas for the profiles you manage. This means geo-targeting and niche targeting and being there with a reply whenever something flags for your community. Don’t waste your time on someone in Norway if the community you’re meant to be building is in New York.
Top Tools:
MarketMeSuite Reply Campaigns helps you geo-target a campaign and connect with people tweeting about your niche in specific locations, and Search.twitter.com allows you to put a radius on your searches.
Once you have a community in place, you want to reach them on every viable platform.
2. Going Cross Platform
You need to make sure that every message you send reaches (and is sometimes tailored for) all the relevant social platforms. We’re talking Twitter, Facebook, and Linkedin Profiles and Groups, and even Google Plus. Cross promotion is key to get a message far and wide and amplify the reach of each post.
Top Tools:
There are a number of Social Media Dashboards, but if you’re looking for a free option check out Tweetdeck, MarketMeSuite and Hootsuite free.
But what about when you are asleep but your community isn’t? You need to keep up the engagement even when you’re not there.
3. Schedule Posts
Social timing is very important. You can’t always be around when your customers are, so make sure to schedule up some Twitter and Facebook updates so that people on other timezones can find content to engage with you on. Just be sure you follow up with it the next morning!
Top Tools:
Buffer and Timely.is offer plugins for browsers so you can schedule up content on the go, and the dashboards mentioned in “Cross Platform” offer some bulk scheduling options.