Young British artist Adele received her third career Brit Award at the end of February. When she came up to give her acceptance speech, the Award host let her speak for thirty seconds and then cut her off.
She was understandably upset and flipped off the producers.
In this episode of Future of Engagement, I look at how people on Twitter, Facebook, blogs, and other social media outlets responded to the controversy, and at how both Adele and the Brit Awards handled the PR fallout.
Take-aways
- People strongly supported Adele.
- The support she received was very emotional.
- Sincere apologies are accepted. Fake ones that beat around the bush aren’t.
Graph by Alerti social media monitoring and management
This is a guest post by Murray Newlands.