From the beginnings of popular newspapers and widespread literacy to the modern era, media PR professionals spent much of their time developing media contacts and smoothing relations with existing contacts so that they could push articles into print publications. The Internet and social media have lowered barriers of entry since communicating with and networking with […]
Are Internet Marketing Gurus Taking Us for Granted?
Before you even think that this is “another guru bashing post”, let me throw up my hands and swear. No, this is not one of such posts. The thought that the IM gurus have been taking us for granted has been lurking in my mind for so long. I’m not even sure whether I should […]
Why Fake Traffic Sucks and How it Hurts Your Business Blog
If there is a currency for the internet, then it should be Web Traffic. Traffic is the blood of any website or blog, without Traffic, there is no use of having a dead page on the internet. Not all traffic are good, there is also bad traffic, and fake traffic. This post is about the Fake […]
Have You Ever Considered Self-Inducing A Social Media Crisis?
A very thought-provoking question was asked to me recently from an online friend of mine, @allierambles. Allie asked: “Do you ever wonder if companies would intentionally start a negative campaign? I mean it gets people talking and we tend to not forget, like the McDonald’s case. Do you think they would risk that?” (Now, just […]
How to Develop a Reputation for your Blog – A Quick Guide
Who doesn’t want their blogs to shine? While some do, others are relegated to the dustbin of history. Now, here’s the thing. Your blog definitely needs to be well written for it to succeed but, just a well written blog is not something that is going to help your blog achieve the kind of success […]
Future Of Engagement: Monitoring the #SoLongVampires Audi Super Bowl Ad on Social Media
Sunday, February 5th was the Super Bowl, the championship game of American football. This year’s match-up was between two great teams and it proved to be an exciting game with the New York Giants upsetting the New England Patriots by scoring the winning touchdown in the final minute of play. However, the big game is as much […]