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Online Content

Give Your Online Content the Exposure it Deserves

In the current scenario, you just have moments to create an excellent impact online. If your website is difficult to find, takes a lot of time to load, is unattractive or hard to understand, odds are you have missed out on potential consumers, probably more than you can expect.

Therefore, how to produce content that draws attention and sticks to the mind of your viewers? Listed here are some of the most effective content techniques for attracting customers and robots such as web crawlers & search engine spiders, while raising search result rankings and sales.

Ensure that your content is consistent across systems and devices

Over 40% of Internet traffic is via mobile phones, but most content doesn’t look great or shape effectively for mobile visitors. Thus, you should consider having your website designed for convenient access on tablets and Smartphones, which essentially means that your online content doesn’t get cluttered on the small screen of mobile devices. One easy and quick way to fix this is to utilize responsive design.

It has been in existence for some time now, but it’s getting even more crucial due to an increasing mobile user-base. It is also essential since Google is now taking into account the mobile consumers when ranking sites in the search results. Therefore, if your website is not providing customers with a good cross-platform advantage, maybe you are making your website vulnerable to a drop in the search result rankings in addition to losing out on potential customers.

Know where your customers are heading towards

Plug-in analytics to your website that will tell you about the browsing pattern of your web visitors. This will give you insights into their information needs and allow you to curate the content on your website accordingly. Maybe you have the best content on your website, but if the visitor has to struggle to get to what he is looking for, the content loses its ability to convert a casual visitor into a paying customer.

Allow it to be simple for visitors to locate what they’re looking for

Let’s take up a quick quiz. Would you rather stick on to a well-designed website with average content or a website with shabby user-experience but with a brilliant content? If you choose the first alternative, keep reading. (But if you chose the latter, you might have found yourself struggling with low visits on your website.) Focus on your information architecture. Take time to effectively categorize the content into tabs, which will eventually make it effortless for visitors to get to the information they seek.

Post ever-green content

It’s difficult to get over some kinds of content posts. We all love to read the ‘how to’ posts. It often works like a magic pill that makes you more knowledgeable, just by reading it. Another example would be short videos. This could be something that relates to your industry or even a client testimony. It’s no secret that (interesting) videos trap attention.

First do some study, & then use appropriate keywords

When you are populating your website with many keywords, believing that consumers are searching for, just take a peek at Google’s AdWords Keyword Tool. Remember the user’s intent. Someone trying to find ‘Windows’ might be searching for data, the actual OS to purchase substituting existing Windows. But, somebody searching for ‘inexpensive Windows’ is more apt to be enthusiastic about buying.

Develop distinctive content

Often, ecommerce website duplicates and sticks same product descriptions as provided by the manufacturers. While this can save you time, search engines desire to see distinctive content and give rank priority to the sites that create new, distinctive content. Every 3 to 4 weeks renew your website content so that the search engines have a brand new purpose to get to your website. If you do not desire to upgrade your content constantly, consider having a blog instead. Featuring new posts regularly will provide your website a reason to be crawled by search engines.

Depict a story

B2B organizations could generally provide samples of how their products and services are employed, like a quick history of how your software was resourceful in resolving a persistent IT issue with a client company.

Display reviews of your offerings

Whether your website offers products or services, enable your visitors to gain access to ratings, reviews and testimonials. You may want to use schema.org to spotlight the ratings & reviews on your website to Google. How does this benefit the visibility of your website content? Well, Google employs these details to make rich snippets on the search result pages. Applying these snippets can lead to a better click-through rate, which results in escalating traffic, and eventually the chances of generating leads.

Give your visitors reasons to trust in your business

Website visitors wish to know whether you are a dependable business or not. Use some type of a credibility seal. Customers also desire to see client recommendations on your website, who talk regarding how your services & products turned around their business.

Have a Blog section on your website

Blogging has become one of the most popular ways to get a scoop of latest trends, news, views, rumors, updates and more. This lets you continuously produce new content loved by search engines like Google. Posts aren’t just indexed but are also shareable through social media marketing, newsletters and more.

Mind the size of the images on your website

Images and other multimedia content should be effectively modified for optimum appearance equally for mobile and desktop users. That top quality product photo might be very much needed, but it may cause missing out on prospective customers.

Quality should overpower quantity

Putting more content to your website only for the sake of it is just a mistaken approach. More pages with loads of content doesn’t necessarily mean more traffic, engagement, or leads. Alternatively, when producing pages of your website, make sure that it is of great value to the consumers, thus elevating your brand.

Begin with H1 and H2 tags in the headlines

Use H1 and H2 tags because they are measured seriously in the recent Google’s Panda algorithm.

Hold the content to the point

Gone are the days when you needed content for SEO reasons. SEO is very important, however now it’s all about applying key phrases in a good way. You should truly have short product information or content that’ll get a reader’s interest, rather than bombing them with lengthy web pages that will give them all the more reasons to switch to your competitor.

Produce content that is social media shareable

Make your content easy to share by placing social media sharing buttons next to your product image or blog post. Reports show that people share more if the social-sharing buttons are easy to access. Thus, if you would like people to share your content, simplify the process by integrating social-media buttons like Pinterest, Twitter, and Facebook on each page.

Promote your content

For almost any innovative content that you produce, make sure to promote with the help of a logo or a website name. In this way when someone employs your content and does not go through links that point back to your website, you might still obtain some credit and may obtain some recognition as well. Put a URL or an HTML code that links back to your website full of graphic designs, images and videos. Furthermore, ensure to share new articles, services, or products published on your website, to be featured on Twitter & LinkedIn if you are going for a B2B transaction and Facebook if you are going for a B2C transaction.

The SMART Framework Should Be Followed

With billions of content shared each day, it’s no real surprise that unprepared, thoughtless and disengaging content misses out on conversions. Sharing of only SMART content should take place.

  • Stick to a specific subject
  • Memorizable by users
  • Appropriate to the requirement
  • Relevant to the needs
  • Targeted towards a specific audience

To boost the value of your content, you need to set SMART objectives, and by that I am talking about determining what your content is aimed at. You need to assess the acceptance of content by interpreting what works and what doesn’t. If your content is not liked, shared, or viewed, you’ll need to reassess your content creation by returning back to the sketching board.

Enable conversion through your content

We invest an excessive amount of time testing our metrics. Quite certainly we would like to have likes, tweets, & shares, but what a website owner genuinely wishes to see is conversions. Thus, if your content is not transforming into revenue, there’s some problem down the line. So what can be done about it? Firstly, learn the ropes of promoting online content by seeking shares through the social way, by deciding on your objectives, and finally focusing on the final goal. Attract visitors quickly by way of an interesting heading, which offers a story and showcases the content. Having catchy sub-headings may inspire people to carry on with the reading.

Entice your target audience by exploring their wants and wishes. Produce content utilizing their tone of voice, frequently used phrases, & preferences. The images are as important as the content, or maybe even more. The only way you’ll stay connected with your customer-base is by continuously checking your content advertising methods on a regular basis. This may inspire originality, imagination and competition. After all, you’re in a competitive world against different competitors, and therefore you have to continually be one step ahead of them.

Alan Smith is an avid tech blogger with vast experience in various IT domains, currently associated with SPINX Inc., a Los Angeles based Website Design and web development company.

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{ 22 comments… add one }

  • Admir Gracanin September 30, 2013, 2:17 pm

    Finding the correct and unique keywords is where most us go wrong. Typically, most people do not search for keywords to see how well they perform before sticking them to a post.

    I usually use the Google AdWords tool to see how many searches a particular keyword gets and what it’s competition is. Obviously if it is high, I would stay away from those keywords if my blog is newer as you will most likely get outranked by your competition.

  • Sachin Singh September 30, 2013, 3:37 am

    I really agree with you Alan, Today mobile users are increasing So it is important to design a website for tablets and smartphones for looking content great and shape effectively for mobile visitors.

  • Joe Hart September 27, 2013, 4:37 am

    The SMART framework you mentioned is really interesting.I think with focus on multiple devices and a neat design to go with it, online content can give the impact which most businesses strive for.

  • sagunsagun September 19, 2013, 4:42 am

    Nice Post””- wonderful tips has been provided regarding the contents over the net , The SMART objective strategy is very attractive and meaningful for putting the reliable content regarding the product and services being offered by us .
    thanks for this informative post.

  • Suraj kumar September 12, 2013, 7:02 pm

    Assuring your visitors is best way to get a daily constant traffic. Thanks Alan for other different ways :).

  • Pramod September 10, 2013, 8:40 am

    This is an excellent post !
    The SMART framework’s strategies sounds promising . Apart from the SMART strategies , we should never ignore SEO strategies/social media sites as they are no doubt the best options through which we can get maximum exposure online . Thanks for sharing the information .

    -Pramod

    • Alan Smith September 27, 2013, 4:46 am

      Sharing your content on different Social media networking site gives boost to your content.

  • Okto September 9, 2013, 8:33 pm

    I think understand where our costumer heading toward and how to convert them are big task for many bloggers. But thanks to you provide these tips. Thanks Alan
    Okto recently posted..Cari Uang dari Blog Gratis : Laporan Bulan ke-6My Profile

  • Naveen Mayura September 9, 2013, 5:22 am

    Super Article alan,
    I love you article and your points really like a powerful bullets for a gun. yes of course many of the web come mobile devices, posting ever green content really to increase the quality of any blog. images are the attractive factors. and you SMART formula is really nice.

  • Kulwant Nagi September 8, 2013, 10:00 am

    Great topic Alan.

    Today itself I have changed the design of my blog and proudly to say that I cover almost all points discussed by you here.

    From last few months (yes few months ;)) I was analyzing that almost 20% of my visitors were accessing my site from their phones but the bad thing was, my site was not responsive. So today I have made it fully responsive and it is looking good on mobile phones now.

    I have given my best to make it clean and very easy to navigate, hope you will visit me. ;)

    Now I will learn the things to promote content in better way.

    I loved your definition of SMART.

    Bravo !!
    Kulwant Nagi recently posted..BCIS 24: Meet Spencer Haws, Who Changed the Way of Doing Keyword ResearchMy Profile

    • Alan Smith September 27, 2013, 4:53 am

      A selection of important content for mobile site is very vital. When you provide useful and effective content on it people will love to visit your site.

  • Gabriel September 7, 2013, 11:47 pm

    I think promoting content on different social channels is certainly way to go. You need to write great quality content and then give your best to promote the post. Of course formatting is also needed.
    Gabriel recently posted..Planned Geometric Installations by Rebecca WardMy Profile

  • Dusan September 7, 2013, 1:57 pm

    I think the hardest thing is getting a dynamic site to look the same across numerous browsers, including mobile

  • Mayank September 6, 2013, 6:01 am

    Wonderful set of tips mentioned by you. A lot of important points to ponder upon but I think that writing evergreen content is a very useful tip. It will attract readership even long time after the post is published. And as you correctly mentioned that we love to read the How to posts.
    Thanks and keep posting such interesting articles.

  • Silviu September 6, 2013, 5:01 am

    Hi Allan,

    Responsive design is very interesting and useful. Do you know a site that can tell, at a first glance, if your blog is properly designed for mobiles?
    Google Adwords Keyword Tool is dead. It was replaced by Keyword Planner. Now there is an increasing need for people to know about how to use Keyword planner. Another article about this would be interesting and welcomed.
    All the rest are very good tips that can really help your content to get more exposure. Thanks

    Have a wonderful day
    Silviu recently posted..How to Protect Your Site Against Botnet AttacksMy Profile

  • Stephen Shefrin September 5, 2013, 9:21 am

    A mobile friendly site is shockingly vital these days. You may be losing half your audience if it isn’t.

  • Sta Geo September 5, 2013, 8:28 am

    A blog can be a great business but with time,energy and sadly time.Creativity,patience,action,marketing,business plan.The essentials for business,marketing,make money online.
    Sta Geo recently posted..Is make money blogging just a businessMy Profile

    • Alan Smith September 5, 2013, 11:56 pm

      When you blog provides a unique, high quality and useful, actionable content to the users it will help you to grab users attention and make your blog popular and you can earn from your blog. But the main part of blogging is valuable content and user engagement on your blog.
      Alan Smith recently posted..Grab Your Readers Attention With Great Landing Page CopyMy Profile

  • Ryan Biddulph September 5, 2013, 2:59 am

    Telling stories endears you to your audience. Super tips here Alan.
    Ryan Biddulph recently posted..Travel Pictures from Bangkok ThailandMy Profile

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