Social Media Profiles

Online Branding: Are Your Social Media Profiles Consistent?

One of the greatest keys to successful online branding is consistency across your social media profiles. If you want your brand to be widely recognized, it’s important to make sure that you are consistent in your profiles.

You want someone who sees you on Twitter to recognize you when she or he is looking for interesting people to follow on Pinterest. You want your brand to be consistent so that it is recognizable, no matter where someone chooses to engage you.

Use the Same Avatar

The image associated with your brand should be consistent across social media profiles. Use the same image for your avatar on all accounts. If you are using your logo, use the same version of your logo. If you want to push yourself as the face of your brand, have professional head shots taken, and then use the same head shot for each of your social media accounts.

Your brand’s avatar is probably going to be the most recognizable thing about you online, and you want to make sure that visitors know that they are dealing with the same person, and that they can follow you on multiple social media web sites.

Choose a Consistent Profile Description

While you might not want to use the same words with all of your profile descriptions, you do want the same basic info included. You can also try different variations of brand-related keywords in each profile. However, the information presented should be the same. You want people to get the same feel for each profile. Don’t forget to consider brand-related keywords and information in the bios that you use for the bottom of guest posts.

Your profile name should be the same, whether you are on Facebook or Google Plus, and you should use that name as your byline for guest posts. That way, you can start building your credibility under your name, and expand your brand. When you have the same name and the same basic info (but perhaps worded differently), you become recognizable. Your pervasiveness will be seen by others, and it will increase your stock as an expert.

Be Genuine

One of the most important things you can do for your online branding efforts is to be sincere and genuine. Don’t be someone different on each social media profile. One of the keys with social media and online branding is to make sure that you come across as “real.”

This is also important, since you might end up meeting people outside of the online realm. You want people to recognize you and your brand no matter where you go. Trying to be someone different online, or different across social media profiles, can backfire in a big way. If you are perceived as “fake,” then it can be difficult to build trust with customers and clients.

When you are consistent and genuine with your online branding and social media efforts, you will be more likely to build a loyal following on social media, and improve your overall image… which can lead to success down the road.

Tom Drake is an expert when it comes to personal finance and marketing. He writes about how he runs his online business over at Online Money and covers more tips for bloggers at News for Bloggers.


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{ 17 comments… add one }

  • Cristiana Nicolae April 22, 2015, 2:30 pm

    Interesting advices you give us here, still, I have some questions “lurking” in my mind…
    But if the brand is a personal brand, not a business, isn’t it more logical to have different texts (and even images) on every social network, according to the specific to that website?
    For example, on Soundcloud, where I just listen to music, I use some fantasy picture, related in style with the musical genre I mostly listen to on that website.
    I saw that some people use very selfie photos on serious websites like LinkedIn, and others use ID card type of pictures on Facebook. Should’t be the rule: “Right picture and/or text in the right place”? After all, even in the real life (offline life) we don’t have an absolute “constant ” self/personality. We have different roles and statuses according to the groups/communities we are part of. So, logically, we show a different part of our personality, one adapted to the rules of that specific group. This fact though, doesn’t affect our integrity, and does not send to the other people, a signal of falsity about us. We are just complex, that’s not evil by itself…

  • Peter November 30, 2014, 12:14 pm

    Love your post. I agree it’s vital to develop your own brand no matter where you reside. Whether it’s a website or social profiles, a consistent branding message is vital to developing a following.

    We speak the same language in regard to offering a genuine message. People buy from people they like. In my own experiences, I’ve closed a lot of business merely for being available, honest and giving free advice to prospects.

    Keep up the great work on your site. I’m not a fan, but a follower:-).

  • Shawn TSX March 4, 2014, 12:39 am

    It’s easy to tell now a days when comments and profile are robotic/automated. Which if you use them is unfortunate because most people read comments. If your profile was created through a bot it’s not good for your brand management

    Shawn TSX

  • Adeel Sami November 29, 2013, 9:01 am

    Good points pointed out, Tom!

    My bio is almost the same on every social site I use with being original, although I haven’t set a picture to use throughout the internet. It’s different on some social sites. Will plan to use just one image and that’s how a brand/person should and gets recognized by their audience which gives a lot of potential to getting followed and engaged on all of the social sites.
    Adeel Sami recently posted..6 Reasons To Use Disavow Links Tool Before Getting PenalizedMy Profile

  • Eric White October 8, 2013, 7:17 pm

    As much as I agree with you about keeping social profiles consistent with the same profile picture, I have definitely not been doing it. My blog name, “glass duffle”, is pretty recognizable among my audience, so I’ve taken a risk and each social account features a different image. This probably isn’t helping me at all, but my train of thought is my bio/username consistency is enough.

    Am I completely wrong?
    Eric White recently posted..Social smoking won’t kill you; if it does, oh well.My Profile

  • Gautam August 5, 2013, 2:28 am

    Great words tom and These thinhgs also helps in branding.. we must have a similar name on all social networks and genuinity is one thing that Everyone must have.

  • Qasim July 15, 2013, 7:10 pm

    Hi Tom,

    You have really addressed the important points of have a consistent social profiles, however I do agree with Mitch that you should always use the same name. I do understand that it makes no sense for a brand to have different names on different social media profile, therefore this is a key point to highlight that brands have to do a research first to make sure that the name they are using is not being used by anyone else and that they have to reserve as soon as they select their brand name. I have one of my blogs that I use the same blog name as a username on all social media accounts on Twitter, Facebook and Google+. And later when I thought of creating a Youtube channel I was amazed that someone else is using the same channel name.
    Qasim recently posted..Avoid Crippling Branding Mistakes At Your Small BusinessMy Profile

  • Sally Brown July 2, 2013, 12:41 am


    I use my name and same profile picture with each Social Media site, but have to change up the profile a bit. I guess repeating the same thing in not so good. I enjoyed reading this. Thanks for sharing. Sally
    Sally Brown recently posted..Demand Respect!My Profile

  • Hugh Leon July 1, 2013, 11:05 am

    Social media branding is one of the most influential marketing technique. I agree with all the points you’ve mentioned, and consistency is a must in social media profiles.

  • Mitch June 30, 2013, 1:56 am

    Hi Tom,
    I think it’s also very important to have the same consistent Name or Username,
    like trying to come-up with some original username relevant to your business not go with John7672 on 1 social media and John25342 on another.
    Mitch recently posted..How to Build A Professional-Looking Resume Or CV In 5 MinutesMy Profile

  • Erick Martin June 29, 2013, 5:39 pm

    Some amazing and excellent points to follow during maintaining an online branding for something, and as well as capturing market with personal avatar in the market. I have been using some of these strategies to bring more spotlight on all of my profiles.

  • Babanature June 29, 2013, 9:43 am

    Hello Tom,
    What a lovely post and a good read for that matter. Consistency and be genuine is one best way to gain trust and following that are willing to stick with you. Thanks for this lovely post and do have a lovely weekend ahead :)
    Babanature recently posted..How To Receive Clickbank Payment Through Payoneer MasterCardMy Profile

  • Lisa June 29, 2013, 8:43 am

    Wonderful points Tom. Social media has become an inevitable part of online marketing for any business. Offering value and sticking with the customers outside our websites can be accomplished via social media – I mean on Facebook I can gather a crowd that’s interested in my business – which is great.

    Consistency is really really important and many small business owners miss that point – I mean what’s hard in having one image throughout? Gravatar makes it quite easy and yet many small businesses miss this point!
    Lisa recently posted..Lemon Rosemary Foot SoakMy Profile

  • Louis June 28, 2013, 9:34 pm

    Hi Tom, I’m second to your suggestions. Social media is very useful in spreading some words about you and there are lots of tools that enable us to maintain several social media accounts in one place.

  • Hamza Sheikh June 25, 2013, 2:24 pm

    Hey Tom,

    This is an amazing post describing how to get positive results in social media branding. The point where you have mentioned that one should be unique with his audience is the most amazing and important part of online social media branding, and it allows everyone to make his / her own space in the community.

  • Suhas June 25, 2013, 11:34 am

    Hi Tom
    the pints that you have explained are very basic yet important and explained very properly. People may try to be fancy with their social profile but it has to be seen that our identity is built and your points are helpful. Thanks for sharing.
    Suhas recently posted..The Web Mastering skills that a blogger needsMy Profile

  • Micah June 25, 2013, 11:32 am

    Some excellent points. As we all know, consistency is one of the key elements of building influence and trust. As you point out, this extends far beyond consistency in our actions.

    Thanks for some great tips. Short and to the point. I like it.
    Micah recently posted..7 Weird Ways To Do Less Work and Get More DoneMy Profile

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