Blog Marketing

Haven’t Gotten That Money Yet? Then Your Marketing Sucks!

Because there are literally hundreds of thousands of blogs online today, it is important to ensure that yours is not lost among them forever. In order to give your blog the exposure it deserves, it needs to be marketed appropriately.

Effective marketing of your blog will mean that the message you are trying to send out to the blogosphere is read and shared by more people. In the case of monetized blogs, this can lead to an increase in revenue for the blogger.

1. Make it Easy for Readers to Subscribe to Your Blog

Many bloggers make the mistake of simply expecting readers to subscribe to their blogs, despite the fact that advertisements or other features on the blog may camouflage the subscriber or RSS buttons.

By placing the RSS widget or subscriber option in a more prominent spot on the blog page, it will make it easier for readers to subscribe.

One of the most visible spots for these widgets is usually at the top of the blog, either in the center or to the right of the page.

2. Offer Your Services as a Guest Blogger

Once you’ve decided which niche to cater to, it’s usually a good idea to research other blogs that cater to the same niche.

By approaching some of the top blogs in your chosen niche and offering to provide them with a guest post (or more than one), you will not only be providing them with free content, but you will also be creating a backlink to your own blog.

This is usually one of the best ways to build organic backlinks and, in time, it will result in more traffic being directed to your blog.

3. Ensure that Your Blog is Optimized for Readers as Well as Search Engines

This means that when readers land on your blog, they should be able to find what they are looking for almost immediately.

If you’re writing high-quality content, but it is being blocked by ad banners and widgets, you’re wasting your time.

Don’t write your content purely for search engine rankings, because it will chase a lot of readers away.

Your readers are visiting your blog because of the content you post there, so you need to ensure that the content you provide is engaging enough to keep them coming back for more.

4. Post as Regularly as Possible

The frequency of posts on your blog usually depends on the type of content that is being posted.

If you are aiming to provide readers with advice on a particular topic, you should be updating your blog at least once a week.

For those who prefer to have a stream of current events or news on their blog, it is important to update it a few times a day.

This will ensure that readers are eager to return in order to get their daily dose of news or current events, and in the case of a niche blog, they will be able to look forward to either a weekly or daily post.

5.  Make it Easy for Readers to Share Your Content

Most blogging platforms provide top wordpress plugins and buttons for this purpose.

Make the most of them and place them either above or below your posts so that readers are able to share your content on their social network pages. By doing this, you are also creating organic backlinks to your blog.

As mentioned earlier, ensure that these buttons are in a prominent place in each post, but don’t allow them to overshadow the content.

Now Your Marketing Doesn’t Suck!

By using these tips to market your blog, you can be assured of receiving quality readers on a regular basis.

This will result in a steady increase of traffic to your blog.

One of the most important things to remember as a blogger is to always keep the virtues of honesty and integrity in mind when posting.

Image © Uwe Annas – Fotolia.com

The online world can be very complicated place. There is information all over the place. I am Samuel and I own Internet Dreams. Internet Dreams is a place where you can engage and learn how to set up and succeed with your blog or site. Internet Dreams talks about SEO, blogging, social media, and much more.....


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{ 19 comments… add one }
  • Trung Nguyen November 5, 2012, 2:31 am

    Thanks for sharing awesome steps to do marketing for blog. I’ll follow these ways.

  • Gautam October 29, 2012, 8:19 am

    Am following all your Tips and Have also Implemented on my Blog thnks….

  • Barbie October 10, 2012, 9:42 am

    This is a great post! Glad I stumbled upon it. I will go back to my blog and check to make sure that I tweak it to reflect your suggestions! Thanks!

  • Marius August 24, 2012, 2:26 pm

    What I like the most here, was the expression “Ensure that Your Blog is Optimized for Readers as Well as Search Engines” That is a really good point ;]

    • Samuel Pustea August 25, 2012, 8:04 pm


      Why not try to get two results from your content.

      SEO traffic is important for your blog. Thanks for your comment Marius.

  • Elena Anne August 20, 2012, 4:52 am

    Yeah posting regularly, every day, every couple of days, just for the sake of it, is no good. Quality is bound to suffer. But consistent posting allows your readers to build up a relationship with you and will leave them wondering what you’ve been up to or what you have to say now. They’ll want to check in on you and this is good for your blog and good for your business.

    • Samuel Pustea August 20, 2012, 2:33 pm

      Posting just for getting by is not a smart strategy and will ultimately end up in failure.

      Write content that is worth for reading by your readers that are your fans.

      Thanks for your comment Elena.

  • Swaroop August 20, 2012, 3:25 am

    Nice article, Great marketing tips. You have pointed here all the important steps.

  • Aditya August 20, 2012, 2:36 am

    Hi Samuel,
    Its not that one has to post regularly although i didn’t mean one has to post after giving gaps but posting and being consistent will help more.If one is consistent in commenting to the replies to the readers and post blogs consistently then its easy to make money if you really are here for that.

    • Samuel Pustea August 20, 2012, 2:29 pm

      Agreed there Aditya.

      Post content when you can and market your blog as much as you can.

      Being in the right places will bring in more results that you are looking for.

  • Stanley Rao August 20, 2012, 1:09 am

    when it comes to blogging what matters here is the the PR site where you are posting and the comments that you get for the post

    • Samuel Pustea August 20, 2012, 9:11 pm

      The most engaging and the “higher” page rank blog you can guest post for, is usually the best option to take.

      Thanks for your comment Stanley!

  • Ryan Biddulph August 19, 2012, 7:57 pm

    Hi Samuel,

    Post daily. Or twice daily. Churn out content. Content creation cures many marketing ills.

    Target your content. Create good, targeted, SEO-ed out content persistently. Reach into your market. Drive hungry people to your site.

    Solve problems with each blog post. Feel the pains of your readers. Provide a solution to their pain. Don’t know how, or what, they’re feeling? Listen. Listening helps you tune into the issues of your target market, which helps you become a better content creator.

    Target, target, target. Use SEO persistently. By staying on topic and using keywords in each post I tripled my RSS counts on 2 blogs within months. Laser targeting my readers.



    • Samuel Pustea August 20, 2012, 2:21 pm

      Excellent comment, Ryan!

      Good targeted content involved with real SEO is one of the best ways to market your blog through content.

      Great to know that you were able to double your RSS count with good SEO content. 🙂

  • Kodjo August 19, 2012, 6:28 pm

    When you are guest blogging, what is more important: the PR of the site you’re posting on, or the number of comments that blog gets. Sometimes I notice that certain PR 1 blogs get a ton of comments, vs some PR 3 or 4 that get seldom commented on.

    • Samuel Pustea August 20, 2012, 2:17 pm

      Hey Kodjo, it depends what you are looking for.

      If you’re looking to build link “power”, then guest post on higher page-ranked blogs.

      But if you’re looking to get much traffic and engagement, then guest post for blogs that good engagement.

      Thanks for reading!

  • Annabel Candy August 19, 2012, 5:02 pm

    Hi Samuel,

    Great to see you walking the walk and guest posting here. It is the best traffic booster. Then bloggers need to make sure their blog creates that all important great first impression:)

    • Samuel Pustea August 20, 2012, 2:14 pm

      I agree with you Annabel.

      I am happy I was able to guest post over here at Famous Bloggers.

      First impression is always a key to online success.

      Thanks for your comment!

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