Coupon Blog

The Steps to Creating a Coupon Blog that Makes Real Money

Everyone is always talking about how important it is to start a blog, grow a brand, write quality content, guest post on other blogs and so on… All of that is great and it is all necessary, but how many people are going to continually start new blogs without a business model? It happens every day and it’s going to keep on happening for many years to come.

In this post I am going to tell you why you should start your own coupon based blog, how other people can build the site for you, make money with it and then even sell it for a nice pay day after a few months time.

First Things First, Start the Blog!

It’s a coupon blog… it’s not brain surgery. There are already millions of coupon blogs out there, you just need to figure out how to do it better and get your content in front of the right audience.

You can come up with your own site design or use a pre-built coupon theme like what AppThemes.com has to offer. You can even outsource the process and hire someone to add daily content for you, or you can also use datafeeds from merchants on ad networks. In the end it’s still about updating often with new coupons and content that people find useful.

If YOU Build It, They Will Come… Not Really

Take all the time in the world with your content and make sure it’s really great. Then you can sit back, relax and retire. Well, that is the farthest thing from the truth. You need to get exposure for your blog and if you don’t want to wait years for your back links and search engine rankings to work for you, the next best thing is to spend some money on advertising and take advantage of the major social networks.

Do you have any idea how many active groups and fan pages there are on Facebook right now for coupons and how to save money on purchases?… Neither do I, but there are a ton! Throw Twitter into the mix and you already have hundreds of millions of people who are interested in your coupon niche and topic.

Remember, at the end of the day you will want to provide your audience with real coupons and information that saves the month!

If THEY Build It, They Will Come… It’s True!

Actually, this one is true! We are living in a social and interactive world. People want to share information and when they are contributing to something they also feel a lot better. Why do you think Facebook groups and fan pages are so successful?

It’s a community of people helping each other out and sharing information with others who have the same interest. Implement this same concept to your blog and you will see similar success, while also lightening your work load.

They Save Money… You Get Rich!

The formula really couldn’t work out any better. You build a blog that is focused on helping other people save money, while you continue to make money every time someone uses a coupon! The concept is genius and I started using this method back in the late 90s and it’s still killing today. Groupon, LivingSocial, Coupons.com… they are all making a ton of money by helping others save money.

You aren’t a mega huge marketing company or have access or the rights to issue coupons, but this doesn’t mean you still can’t make money. Through the use of affiliate marketing you can partner with some of these top coupon brands and earn a commission every time someone uses a coupon code to place an order or signs up for access to their coupons.

Again, focus on providing quality content to your visitors and the relevant ads on the site will work for themselves and continue to make money.

Assuming all goes well and that you are able to create your coupon blog and take advantage of affiliate marketing and the social networks, you should be able to find some decent success. I mentioned earlier in the post that you may also have the opportunity to sell your blog for a big profit. Blogs in the coupon niche and especially profitable ones usually sell well on sites like Flippa.com. Be sure to check out the current and past sites that have sold on their market place.

I’ve personally been able to make a lot of money in the coupon and blogging niche over the past several years. In this post I go into detail on how you can bring together a lot of formulas and winning factors to create a killer and profitable site that people will really find value in. To discover more helpful tips and strategies I’ve used, be sure to check out my new book “Blogging Tips: Confessions of a Six Figure Blogger” which is available on Amazon.com.

Image © mostafa fawzy – Fotolia.com

Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.


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{ 17 comments… add one }
  • Rose Watson March 23, 2013, 1:46 am

    Blogging in general takes a lot of hard work. Maintaining them needs passion and effort to make a steady online income. Thanks for introducing a new world of coupon blogging to me. It makes total sense on all the handiwork of earning dollars from home.

  • J March 6, 2013, 2:56 pm

    As a current owner of a coupon blog, I have to say, it takes a lot of time and effort. I do everything by hand, I pick the coupons and write the content, no feeds nor automation. People like the site, but YOU have to LOVE coupons and keep at it to see any kind of profit in this niche! Goodluck guys!

  • mathewson548 February 22, 2013, 7:31 am

    Making money by yourself is the perfect part of starting a business. It really sounds good for everyone. Everyone loves earning money by coming to this field is some how typical but make it sure to get success in this field. Blogs are the perfect way of both attracting and earning in your real life.

  • Mandeep Singh November 27, 2012, 11:35 pm

    Interesting post. Everything takes time and patience. It is a good idea to analyze the growth of your website and figure out what works and what doesn’t.

  • Bishwajeet
    October 22, 2012, 10:37 pm

    Coupon sites can earn you great amount of affiliate income if done correctly, I know few people whose fortunes changed quite dramatically after starting a coupon blog and making it a hit.
    Bishwajeet recently posted..Top 5 Video Gaming Consoles 2012My Profile

  • Dean Saliba
    October 9, 2012, 6:39 pm

    Great article Zac, starting a coupon site is something that I have been considering for a while but I wasn’t sure if the market was big enough for another site to come in. Maybe if I specialised in a niche like travel coupons or hotel coupons? 🙂
    Dean Saliba recently posted..September 2012 Blog Income ReportMy Profile

  • Trung Nguyen
    September 29, 2012, 4:14 am

    I’m thinking to create a new coupon blog. Thanks for sharing 🙂
    Trung Nguyen recently posted..How to Start a Blog That Makes MoneyMy Profile

  • Deepa
    September 26, 2012, 10:11 am

    Hi Zac this strategy is new for me, would like to create a coupon blog to make money 🙂 thanks for updating here..
    Deepa recently posted..How to start a free blog to make money onlineMy Profile

  • Srivathsan
    September 26, 2012, 6:16 am

    Wonderful article. Previously had a small idea on coupon blog, after reading this article its time to work on it. The words are so true \’ they come if they build it \’. Thanks for the great article.

  • Deny Saputra
    September 25, 2012, 9:28 am

    Interesting thought indeed!
    Eeven with Coupon Blog – making money with blogging in general isn’t simply as what’s can be written in the paper.
    Thanks foro pointed out such useful points!
    Deny Saputra recently posted..Dos and Don’ts Of Using Doorway Pages To Get Website VisitorsMy Profile

  • JamesW
    September 25, 2012, 7:35 am

    Great post Zac and coupon blogs are really valuable. Every time I go to buy something, I’m like: oh I should check if there is a coupon for this. It saves us money and for ones who run them, increase their online revenue and improve business plan for sure.
    thanks for sharing
    JamesW recently posted..Saving Money as a FamilyMy Profile

  • Dave Lucas
    September 25, 2012, 6:23 am

    Hey Zac!
    You wrote “If THEY Build It, They Will Come… It’s True!”
    YES YES YES!!!! – and I discovered that when I added facebook comments to my blog, my traffic DOUBLED overnight – although the number of comments isn’t thru the roof or anything like that, just the act of adding facebook comments seems to have “primed the traffic pump.” And then when I added LinkWithin – BOOM – traffic doubled the doubler! It’s all about community!
    Blog On!
    Dave Lucas recently posted..Search Results Are The New First ImpressionMy Profile

  • Aditya September 25, 2012, 4:09 am

    Building something doesn’t mean that it is useful enough to let things work.Rather making it a place where one can actually survive by providing others what they want should be the preference for every body.A blog should provide some worth to get some back in return.In the end its ROI which matters.

  • Anton Koekemoer
    September 25, 2012, 3:33 am

    Hi Zac,Yes – Couldn’t agree with you more. If you build it – it doesn’t mean that you get the exposure to make people come. The exposure should be part of a well-planned marketing and engagement strategy for your blog.
    Anton Koekemoer recently posted..Social media marketing do’s and don’tsMy Profile

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