Blog Commentators

What all Top Blog Commentators Do That the Rest of Us Don’t Have the Guts to

I’m a big believer in blog commenting for free exposure, driving traffic and generating leads and sales.

For me, blog commenting works nowadays better than ever before… that’s because I kept doing it, and enhanced my strategy from day one. I still improve how I comment on a regular basis. That’s one of the main reasons why I get results, while others are still struggling.

For all the whiners and naysayers out there complaining about blog commenting, I have two words: quit commenting!

A new way to blog comment

With this article I’m about to expose some incredible tips that top blog commentators do that puts the rest of us to shame.

Think of your comment as a mini article in itself.

Take this comment I wrote for example, and here is another one.

The first definitely stands out amongst all the others. It’s meaty. The second is as large as the first, and it ranks at the top.

If you want to get noticed, you cannot sacrifice your comment. Make it lengthy and valuable instead.

You see, I’ve always been impressed with those people who could write comments like that. It never came easy to me and I have marveled many times when others seem to crank out amazing comments so easily. Then, I figured out their secret…

They spend enough time to be able to create comments that help readers better understand the topic discussed or take discussion further. This becomes a wise investment of time. In fact, the readers can see that the person who took the time to write the comment is serious about business and cares about helping people.

Online, before you make a sale or get someone to join your list, you have to build trust, and blog commenting is an incredible trust building tool, just like article writing or guest posting.

There’s an advantage here though: it could take you 10 minutes to write a sizable comment, while for an article or guest post, it might take an hour.

Before I blog comment I ensure I devote at least 15 minutes to reading the article I’m about to comment on. I’ve said READ, not SKIM, as most people would do.

Why is it important to read an article instead of skimming it?

Because that’s how you uncover the gold nuggets… you will stumble upon missing pieces to the puzzle… questions that rise which were not answered within the blog post. That’s where you step in and bring value to the community.

Here’s how I did such with one of my comments.

The title of that post reads: “Should I republish content on my blog?”. It talks about why republishing content without permission from original authors is both immoral and a copyright infringement. Instead, it gives a simple solution: whenever you lack time to write original content on your blog, you could share your personal feedback on somebody else’s content and link to the original article instead of copy-pasting the whole post.

My comment (see link above) takes discussion further and shares what we call the “re-purpose” method. This is where you could turn other people’s articles (with their permission of course) or content into a SlideShare presentation for example, and distribute it onto your site.

I also share a twist on the method. And it reads like this…

Look up YouTube.com on niche related videos… once you get the author’s approval, go ahead and create a PDF transcription of the clip (you could do it yourself or hire a professional). With this method, you can have 100% original content available to share on your site.

With comments like that, you not only help readers do something better, or faster, or whatever. You also attract the attention of the blog author, and this opens up the gates for guest posting opportunities, cross promotions and other potential Joint Ventures. Priceless I’d say, don’t you think?

Blog commenting productivity tip

This is something I’ve tried lately, and haven’t seen anyone else discuss. So it’s like I invented the method. Anyway, it goes like this… Before you blog comment, in fact, even before you start reading the article, ensure you copy-paste it into a blank word document for later reading.

Do this with all the posts or articles you plan to blog comment on.

Most, if not all blog commentators are commenting on the blog. I comment inside a document.

This will enable me (while I read, put me in the right frame of mind) to grasp the ideas shared within the article, make notes, ask questions, and then revamp and tweak my final comment.

It becomes a beast; a true mini article in itself. Something which cannot be neglected, and which brings extra value, inspiration and motivation to anyone reading it…

Here’s another advantage to saving your comments in a document:

For some reasons (e.g. spam filters, etc.) not all your comments will get published, and since you’re saving them – you can have quick access and re-post the ones which didn’t appear within 3 days as I do.

Also, make sure to copy-paste the blog post link below each comment within your word file, otherwise you won’t know where each comment has been posted, and which comment is not live.

Another advantage of blog commenting like this is that you could use samples of these comments as ideas or parts for your next comments or guest posts.

When you’re hit by writers block, you could always go back to your past comments, and find inspiration.

Once again, I’ve seen no others talk about this method. I believe that in the coming years more bloggers and marketers will start commenting using this innovative approach. By then, lengthy, value-driven comments will become the norm.

The question is Why wait, when you can start right now and make a difference today?

I’m looking forward to reading all your comments, even the “one liners” left by those who didn’t take the time to read through today’s post.

John Gibb is a super affiliate specializing in pre-sale tactics and keyword research. He wrote a free guide -"The Road to Success- detailing the free methods that he used to generate a record breaking 109 affiliate sales in a single day..


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{ 47 comments… add one }

  • Louis June 9, 2013, 8:48 pm

    I’m also a believer in blog commenting for free exposure. Most of the blogs I comment on appear in my Google Webmaster’s backlinks so I guess this is the side benefit of commenting.

    I like the idea to dive in the article instead of just skimming it. You can even write a new article related to the article you’re going to comment on, link to the source article and get a trackback link.

    On the other hand, blog comments will also benefit the article itself as Google views it as an updated content.

  • Yasir Khan May 28, 2013, 8:47 pm

    Never forget to use blog commenting because they will greatly help you if you use it properly. They give you the best of both worlds: the chance to do branding and receive massive quality back links.

  • efoghorjos May 28, 2013, 2:57 am

    Great post. What I find most embarrassing as far as blog commenting is concerned, is the fact that a lot of people don’t read the post before making their comments. This is usually evident in the kind of comment they eventually leave, which are either off topic or have been treated in the post.
    Some people just want to leave as much comments on many blogs, so they end up saying things like “I enjoyed your post” “This post is really helpful” “Nice post, please keep it up”, “I am new on this blog and enjoy everything here” etc.
    It is better not to say anything than to end up annoying other readers or end up being rightfully tagged a spammer. If you must leave comments, take the time to read the post and other comments in order to know what has not been touched.
    efoghorjos recently posted..Interview With Jane Sheeba; Web Designer and Problogger – BSGIS 10My Profile

    • John Gibb May 30, 2013, 5:25 am

      hey, you are right!

      How can they read the post if all they see is their own interest (hint- snatching a back-link)?

      Or, some “commentators” are nothing but spammers — they use automatic tools that scrape blogs and post the same “comment” on a hundred sites… I’m sure you’ve seen such (2 line) comments before — and yes, I refer to those you’ve mentioned above…

      P.S. I like your interview with Jane, she’s one of my favorite pro bloggers!
      John Gibb recently posted..Affiliate Marketing Scams: Are You Worried About Getting Ripped Off?My Profile

  • Tinh Tran May 6, 2013, 9:32 am

    Some commentators try to produce as many comments as they can to be on the top but they don’t know that only quality and relevant comments work in many senses not just link juice :-) I love your statement that “Think of your comment as a mini article in itself.” It is true!

    • John Gibb May 26, 2013, 9:12 am


      I’ve seen them before… they are usually #1 on multiple blogs — the ones ranking top commentators in the sidebar or in the footer. I’d say it’s rather about the EGO thing than link juice stuff… :)

      I’ve noticed there are less blogs nowadays (in the make money online/blogging niche) ranking top commentators than in the past 2-3 years… cannot figure out why.

      You? Any ideas?
      John Gibb recently posted..The Art of SEO without Doing SEO…My Profile

      • Tinh Tran May 26, 2013, 9:15 am

        Just because they are now smart enough to know whether they should maintain this or not :-)

  • Prakash May 4, 2013, 2:25 am

    Blog commenting works for me also. That’s why I do comments on several blogs in a regular basis. Nice post thanks for sharing it.

    • John Gibb May 26, 2013, 9:17 am


      It may work for you… I don’t doubt it… as it works for the ones that make it work.

      However, I see your name has no “web site” link attached… did you forget about it?

      John Gibb recently posted..The Art of SEO without Doing SEO…My Profile

  • vicky May 1, 2013, 12:12 pm

    Hi John,

    You have put out excellent points for blog commenting. If everybody would start following your approach, then we would have a much better discussion and insights about the post. Especially the newbie bloggers want to comment in a lot of sites in a short time which affects their productivity and quality of comment. They do not realise that such comments will ultimately go in the trash and the author will discredit them for future also. You have pointed out some superb methods for blog commenting and getting ideas from blog commenting is also something innovative. Thanks for sharing this useful piece with us. I will also try your method to copy paste blog and comment on word before the actual site.

    • John Gibb May 26, 2013, 9:22 am

      hey vichy,

      you’re 100% right… however, it’s not just about copy-cating an approach — that’s what you guys see on the surface. You actually have to do what I do (spend hours a day, or a week – reading new articles and blogs to form an opinion on the topic, not to mention – experimenting new methods and ways to run a business, attract traffic, build links, and so on…)

      Only then you can follow the approach… blog commenting is half of the approach. Research and knowing your topic is the first, and most important aspect to it. Most people completely overlook it, thus, they can only leave one or two lines of feedback.

      That’s the favorite method of the newbie blogger or blog commentator. They know nothing else. That’s understandable. What you put in, you give out. Meaning, if they don’t read (enough good) content, how will they be able to speak/write on the topic? :)

      I have one word of advice for your commenting approach (and anybody else reading this…)

      Make it EASY for the visitor to READ your feedback…

      Don’t just write and write, with no blank lines of space in between paragraphs. You sometimes forget to hit the ENTER tab, and let text breathe, isn’t it? LOL

      John Gibb recently posted..Tunnel Your Vision For Long Term Affiliate Success!My Profile

  • Rahul April 30, 2013, 2:31 pm

    I used to refrain from blog commenting despite reading a lot of content, but soon realized that it’s inevitable if one wants to succeed in this buisness.

    • John Gibb May 26, 2013, 9:24 am

      hey Rahul,

      Yeah, online, if you have a presence (site, blog, forum, whatever), you cannot neglect where your audience is living and interacting. Do such at your own peril!

      I wonder what made you re-consider blog commenting and what’s your approach to it so far?

      How often do you blog comment and where? :)
      John Gibb recently posted..HWA $100 A Day Follow Up Post…My Profile

  • Jay April 29, 2013, 7:37 am

    Thanks for this post John. I saw your other comments and you’ve got a lot of very good and with substance thoughts! it’s like your ideas are so fluid that keeps on flowing. I wish I had that kind of thinking as well hahaha anyway, nice post and this got me inspired to work more with my writing and commenting. :) Thanks!

    • John Gibb May 26, 2013, 9:28 am

      hey Jay,

      Thank you for the nice words. I’m glad you’ve noticed my comments in other parts, and appreciate them :) It shows you’re a guy who takes notice of subtle things — this is key in business.

      Now, to respond to your thoughts… Brain is elastic, if you exercise it regularly, it’ll start to think the way you want… ideas will flow like rivers… it’s not hard. The more you read, the better you become at writing. That’s a natural rule. I didn’t invent it! :)

      John Gibb recently posted..How To Go From Zero To $100 + Per Day With Affiliate Marketing (Within 12 Months)My Profile

      • Jay May 30, 2013, 11:51 pm

        I agree with you on this “The more you read, the better you become at writing. That’s a natural rule.” :) I’m looking forward for more of you!

        all the best!

  • shael April 29, 2013, 12:41 am

    Hey john,
    thanks for the lovely post, as i am new to blogging i think its’ really gonna help me. Your comment on a post should reflect your interest on the post. I have seen people commenting , just by going through the comments, and creating a comment of their own……so that they can have their back links. “Your mission is to turn strangers into friends and friends into raving fans”- i think that is what the post wanna conclude.

    • John Gibb May 26, 2013, 9:32 am

      hi Shael,

      I used to blog comment on (any niche relevant or less relevant) article just to meet my daily/weekly quote. I later felt most of the comments weren’t fluid or full of substance. I shifted my strategy immediately once I’ve realized this.

      If you cannot identify yourself with the topic or lessons expressed in a particular blog post, then seek for those that are relevant to your experience. Passionate writers make passionate comments, and it can show from a mile distance.

      John Gibb recently posted..HWA 2.0 Niche Affiliate Marketing System ExposedMy Profile

  • Mike Carlson April 27, 2013, 8:03 pm

    These are absolutely great advice. I haven’t tried putting an article on a blank page to properly organize a comment. And I do admit, sometimes I forgot what points I was planning to point out so I have to go over that part again.

  • yogesh pant April 26, 2013, 3:58 am

    yes john…at first, I also neglected doing the blog commenting as i thought it is just the waste of time. But now, I have realized the importance of blog commenting as they have multiple advantages. First, they help enhance our links and they also help increasing our knowledge basis.

  • Claire Buffay April 25, 2013, 9:54 am

    The thing is you comment should have some weight in it so that it can take the discussion to the next level. An author always appreciate a well written comment with useful information. And yes as you mentioned about not to skim, that’s not possible for a long article, as anyone can get annoyed with it. Although I like the idea of keeping your comment copied. Worth Reading.

  • Kumar Suhas April 24, 2013, 7:54 am

    Commenting is a skill itself. We have to find quality blogs to comment and also make the author feel the value of our comments. Many people do completely ignore this factor while commenting. These tips are great value and are really going to help a lot. Thank a lot for them.
    Kumar Suhas recently posted..6 advanced website performance inspection toolsMy Profile

  • Nishadha April 24, 2013, 6:14 am

    I personally think your effort is a bit too much for a blog comment. If you have anything to add you need to do it in a concise and efficient manner. Long comment will stand out but who will read them? Especially in a popular post with lots of comments it will hinder users more than anything else. It will probably impress the blog owner but nothing more.
    Nishadha recently posted..4 steps to follow for effective infographicsMy Profile

    • John Gibb April 25, 2013, 3:21 am


      People who are passionate about the topic and the author of the post will read all comments, just as someone who’s passionate about an artist or an actor or a book author or a speaker will buy all his CDs, books, movies, seminars, etc…

      Raving fans! My raving fans read everything I say. Nothing to boast about though. Your mission is to turn strangers into friends and friends into raving fans. That’s the goal with blogging, guest posting, and blog commenting – just as with social media and everything else marketing, life or business.

      Do you have a different view? I’d love to hear about it…
      John Gibb recently posted..Top 7 Reasons to Promote Health Affiliate Programs and Get Recurring Commissions (While Others Struggle with Blogging or other Low Profit Niches)My Profile

  • Tayyab April 23, 2013, 5:23 am

    yes sure every body should at least read the post than make any final comment.This could help him in 2 ways getting a exposure for him and he can help others also by telling some thing new .Peace

  • Trung Nguyen April 22, 2013, 11:13 pm

    No doubt about the effectiveness of blog comments. But can I ask you one question – as you said, for you, blog commenting works nowadays better than ever before.. so how many comments do you leave for everyday – especially for a new website?

    Thanks for listening to me!

    Trung Nguyen

    • John Gibb April 25, 2013, 3:16 am

      hi Trung

      I like your question, thank you.

      I don’t have a set number of comments to post per day, unless I really need to. I usually have a standard. To spend 15 minutes per comment — so I read the post (not skim it), copy-paste it inside the word doc, then I start writing my feedback.

      Once I’m done with it, and once I feel like my comment is a mini article in itself (premium comment, as I like to call it), then I copy-paste it into the commenting field

      I use the easyComment plugin to fill out my other personal details like name, email, website url
      I spend about an hour writing and submitting 4 comments, sometimes I do more like 6 or 7 per hour.
      Some comments might be shorter, as they require a short answer, although I try to pack as much value and info as possible.

      What about you?

      P.S. For a new website, I might do only 50 comments a month in the first month, and 50 next month, and so on. For my hWA site, 200 is the monthly target.
      John Gibb recently posted..Top 7 Reasons to Promote Health Affiliate Programs and Get Recurring Commissions (While Others Struggle with Blogging or other Low Profit Niches)My Profile

  • mitz April 22, 2013, 10:08 pm

    You are right about a comment being a mini article or a mini guest post as Darnell says… We have underestimated the power of commenting because of all the spam around. When you see an awesome comment you start to read them all. that is when the power of the post kicks in…

    On most of my sites I get ranked in the search engines for keywords mentioned in comments. It is truly amazing. :)
    mitz recently posted..Increase Website TrafficMy Profile

  • Hugh Leon April 22, 2013, 9:56 pm

    Almost 80% of commentators on my blog are spammers. They just read the title and a brief description of my article, without having a full knowledge of what im writing, they just comment what ever they make out of the title.

    • Trung Nguyen April 22, 2013, 11:16 pm

      That’s a bad news, Hugh – I also have the same problem live you, I have to delete over 20 – 30 spam comment everyday for my old blog, blogging24h.com, and now I turned off the comment box one all blog posts. I was stress to read them.

      • Sef Cruz April 23, 2013, 2:48 am

        It naturally happens.. There are a lot of people who are only after links and not paying attention to adding relevant and valuable comment on the content. These are the ones called ”drop and forget” people. Moderation of comments is quite useful though so you can mark as spam those people who you believe are spammers.
        Sef Cruz recently posted..Essential Blogging Tips to Increase Your Page viewsMy Profile

    • John Gibb April 25, 2013, 3:07 am

      hi Hugh,

      don’t worry, there are ways to get quality comments. If your content is genuine and practical, then you’ll attract people interested to leave their feedback. You’re lucky to get those “Spammers” to read your title, most of them are using auto commenting tools – and they don’t even see my article/title/site.

      I assume your blog is not new… You might want to use the built-in WP commenting option and make posts to automatically close the “commenting option” after 30 or 60 days. Check anti-spam plugins as well. And focus on providing top quality content, it should attract serious commentators.
      John Gibb recently posted..Top 7 Reasons to Promote Health Affiliate Programs and Get Recurring Commissions (While Others Struggle with Blogging or other Low Profit Niches)My Profile

  • Ejaz Alam April 22, 2013, 8:06 pm

    Very rightly said, the comments should add some value to the post. Simply liking the post and thanking the writer is not enough. I have never seen comments with some value getting rejected. Thanks and good luck

  • Babanature April 22, 2013, 7:10 pm

    Commenting is one great traffic source if you use it well. I love commenting and it has connected me to so many bloggers. I love reading a blog article before i make a comment but as lvin said, when it gets too long, i’ll have to skim through. I haven’t done the write comment on word thing but it sure sound interesting to try out 😀 . thanks.
    Babanature recently posted..How To Enable Google Plus Comment Box On Blogger BlogMy Profile

    • John Gibb April 25, 2013, 3:08 am


      Why do you have to skim a comment if it gets too long?

      Let’s say you love comedy movies… do you skip some parts just because they’re 3 hours in length? Won’t you re-watch some parts as most of us do too? That’s the same with blog commenting and blog comments… if you’re a fan of a topic, or if you’re truly passionate about a niche subject, complaining about length or skipping parts you’re missing on some gold nuggets…

      I understand the need of skimming, but skimming has less advantages than pros than what most people would think — yes, you’re saving time, but losing other key things. It’s like in life. We tend to rush/work for money and toys (cars, mansions, etc.), wasting our health, then spend most of our money to get back in health again… weird, but so true in today’s society!

      P.S. You should try commenting more often, and put in your whole heart. The word doc strategy really helps. You’ll see! :)
      John Gibb recently posted..Affiliate Marketing Success or How to Attract Affiliate MoneyMy Profile

  • Darnell Jackson April 22, 2013, 6:37 pm

    Excellent article John,

    I’ve been saying that blog comments are like mini guest posts.

    It’s true they can lead to traffic and subscribers if done correctly but first you have to actually read the freaking article.

    Most people skip this important step which is understandable because it’s hard to know what to do when you don’t.
    Darnell Jackson recently posted..How to Grow Your Audience Starting from SCRATCH [5M 012]My Profile

    • John Gibb April 25, 2013, 3:09 am

      hey Darnell

      it’s good to know we think alike! more people should understand that there’s no difference between writing comments and guest posts/articles. You have to read, read and read – what’s already there on the market, and come up with your own view and experience on the topic!

      thank you for sharing your thoughts. Are you still accepting guest posts on your site? I recall you were rewarding writers with a whopping $100 per article. How did you get the idea, and how did it work for you so far? :)
      John Gibb recently posted..21 Ways to Generate Affiliate Money…My Profile

  • Sarj April 22, 2013, 6:21 pm

    Hi John,

    Good point you’ve raised there. I’m really guilty of leaving “one-liners” because I used to not believe in the power of blog commenting not until now. I’m new to blogging by the way. Thanks for this tip! I’ll definitely include this in my strategies. Keep up the good work! :)

  • Ivin April 22, 2013, 2:31 pm

    Hey John. I love commenting. Heck, I wrote a course on it, no, really. I enjoyed your tips on the document and I’m definitely going to test it out. I keep a document on comments I posted and go back to see if they passed moderation. If not, I’ll go ask the owner via contact form why not. I don’t keep a doccie with my comments, but I do sometimes write my comment in word to see the length, because I have a strong 30-60 character rule.

    I don’t agree with no skimming. Some awesome blogs I WANT to comment on have posts of 1500-2500 words. And even though I agree with you that you’ll probably miss some nuggets. IF you have other stuff to do and you want to do at east ten high value comment sin an hour, you gotta skim some, man. So, I’ll find a sub heading with content that interest me that I can effectively comment on and leave a comment like this.

    Not bad for a comment eh? And I skimmed this one :)

    Oh, another reason fro copying your comment is that sometimes something goes wrong and an awesome comment like this get’s lost. It sucks to rewrite one.

    • John Gibb April 25, 2013, 3:11 am

      hey Ivin,

      it’s interesting to hear what blog commenting pros have to say about the topic as well, since you have a course on the subject already… how does that work for you? — I hope you’re selling lots of copies — are you doing through blog commenting ? :)

      now, please allow me to comment on some of your thoughts (thank you for sharing the feedback, by the way; it is much appreciated!) and reply when you have a minute…

      your “skimming” strategy might work if you want to blog comment on a deadline, but that’s not the point with my strategy. I don’t comment to meet a specific number of comments, although I set aside 15 minutes per comment, which is more than what most bloggers/marketers/entrepreneurs can afford to…

      there’s no set in stone strategy though, you will have to create your own, and go with your gut. I’m just sharing my way of commenting, a unique approach that I haven’t seen others talk about. That’s the beauty of blogging and marketing, don’t you think?
      John Gibb recently posted..Blog Affiliate Marketing: 12 Eye Opening Tips for Making Money Online…My Profile

  • Joel April 22, 2013, 2:14 pm

    Hey John I personally belive Blog commenting is nothing short of writing a new blog post.And the reason it has worked so marvellously for my blog is it gives you credit,traffic and backlinks if you add up to the posts’s insights.Yes you have rightly mentioned that instead of spending an hour to write a blog post one should first read the published article and then spend 10 minutes to comment on it.Keep up the good work

  • Gautam April 22, 2013, 11:38 am

    yes you wrote right that most of the people start commenting without knowing or reading the content,which results into spam.I am getting lots of comments like that on my site and this article will surely describe it to all.

    • John Gibb April 25, 2013, 3:12 am

      hey Gautam

      thank you for sharing your challenge with us. I think your readers will do better comments after reading this article, so feel free to link to it from your site. Also, you might want to create a separate page on your blog, and have something like “commenting policy” – where you detail in brief what you expect from visitors/readers before leaving their comment… this way you’ll save precious minutes not dealing with spam comments (or receiving less spam), and at the same time, get better feedback

      Hope it helps!
      John Gibb recently posted..21 Ways to Generate Affiliate Money…My Profile

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