It is a widely held belief within the blogoshere that a blogger should publish a post every single day – if not multiple times per every single day. But it is difficult enough trying to find the right writing voice with just one post let alone several a day. Because of this many feel blogging is just too much work…who in their right mind actually wants to think up all that content?
Well, it all depends on you doing what you like and if you don’t like producing content then find a new game to play because this is serious business. The production of quality content are the waves that guide internet surfers to their desired destination.
How else are they going to get there?
And although I strongly believe this, I do not necessarily subscribe to the “post every single day” theory for three main reasons:
- People need time for your post to fully soak in. Stop making your readers play catch up and let your content marinate in their minds for a while…but not for too long though because the people are hungry and need to be continuously fed. Just make sure they chew that food first
- If you are not getting at least 100 to 200 unique visitors every day consistently, then I would venture to say you’re on the borderline of wasting content. If no one saw your post yesterday, what difference is your post today going to make? It is wiser to promote the posts you already do have because of reason #1.
SECRET TIP: Fully market and advertise your post URLs just as you would do for your main URL!
- Most novice bloggers who subscribe to the “post every day” theory do so mainly for SEO benefits. But as Google’s unspoken Golden Rule says: Build your site for real live human users, NOT for search engine robots! Once real users become engaged in your content the robots will surely come. Besides, most of those extra posts tend to be merely miscellaneous ramblings so…
…here’s another SECRET TIP: use Twitter for all your miscellaneous ramblings
One good thing -for WordPress users at least- is that you can still write several posts at a time without the pressure of publishing them all at once by simply using the post scheduler within your WP admin Add New post page. All you have to do is click the edit link where it says “Publish immediately” and select the date and time you want that particular post to go live on your site then hit “Schedule”. This way makes it easier for you to follow the three principles listed above.
FINAL SECRET TIP: This may be a bit controversial for some, but delete the coding within your single posts and comments.php pages that displays the date and time your posts were made…don’t worry, your WP Archives scripting will still know the correct dates & times just not the readers!
The overall idea is to maximize the full potential if every single post and give the reader a reason to check out the next upcoming post(s). Now tell us what your posting frequencies are and why