Adele flipping off the Brit Award producers

How Did Blogs and Social Media Respond to Adele flipping off the Brit Award Producers?

Young British artist Adele received her third career Brit Award at the end of February. When she came up to give her acceptance speech, the Award host let her speak for thirty seconds and then cut her off. She was understandably upset and flipped off the producers.

In this episode of Future of Engagement, I look at how people on Twitter, Facebook, blogs, and other social media outlets responded to the controversy, and at how both Adele and the Brit Awards handled the PR fallout.



  • People strongly supported Adele.
  • The support she received was very emotional.
  • Sincere apologies are accepted. Fake ones that beat around the bush aren’t.

Alerti social media monitoring and management

Graph by Alerti social media monitoring and management

This is a guest post by Murray Newlands.

Murray Newlands is a successful social media consultant that runs the international marketing media agency Influence People, based in downtown San Francisco, and has a proven track record consistently delivering desired results to his clients.


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{ 13 comments… add one }
  • Sara
    March 24, 2012, 9:37 am

    wow.I love Adele!I watched the video and all the graphs and stats about this particular reaction is interesting.There is big number of people behind every artist who are working hard and they deserve at least a “Thank you” from the artist who is ready to do this from his speech.I’m just saying one good reason why they should have let Adele do a proper speach, knowing that there are many other reasons.Now about the finger flip…what can we say?They are artists!And that’s why we love them
    Sara recently posted..Wood ArborsMy Profile

  • Kimberly Gauthier
    February 24, 2012, 11:52 pm

    I love how casual she was about the entire thing and wondered how an American celebrity would have reacted.

    It’s funny that they went on stage to stop her. On the awards shows here, I just see them turn the music up really loudly (passive aggressive much). And she simply explained who her bird was for and apologized if she offended fans – no muss no fuss. I loved it. I get so tired of the dancing around, lame excuses, and long drawn out story lines.
    Kimberly Gauthier recently posted..ProBlogger Blog Wise Review | Fab Productivity Tips for BloggersMy Profile

  • Mark February 24, 2012, 2:37 pm

    When i started reading this article, i thought that people will go against her. However, i’m more than sure now that it’s very hard to predict how people react to such news, so we better be careful. Thanks Murray

    M Mark
    Mark recently posted..How to avoid or stop foreclosure?My Profile

  • Prithvi
    February 24, 2012, 10:02 am

    lol.. that might have been the most pressured condition she would ever been in.. Not only she, anyone else would have done the same..

  • rocky
    February 24, 2012, 8:45 am

    Social Media is going to lead the world in the upcoming 10 years.It’s going to be the years of social media.Even now i am investing more on social media then search engine

  • Peter
    February 24, 2012, 8:06 am

    seems that Adele does not think before acting lol

  • Niall Devitt
    February 24, 2012, 7:39 am

    It appears to have been handled badly by pretty much everyone concerned.

    • Murray Newlands
      February 24, 2012, 1:11 pm

      The initial decisions to go to commercial break and flip the producers off may not have been the best decisions, but from a public relations perspective both sides handled it well by swiftly apologizing. Also, Adele made it clear she was flipping off the producers, not the viewers, and she still was seen as being in morally right even if she over-reacted. But based on the Alerti social media analysis, most of the response in social media was supportive of Adele flipping off the Brit Award producers.
      Murray Newlands recently posted..Social Media Week MalaysiaMy Profile

  • Dave Lucas
    February 24, 2012, 7:02 am

    She , steals her musuic from other performers and switches it round a bit.
    I don’t care that she’s fat – like the world’s #1 blogger says, that doesn’t matter.
    See: http://xiaxue.blogspot.com/2012/02/fat.html
    Flipping the bird pretty much fits Adele, in that she is unable to pull it off effectively, like M.I.A. did at the superbowl.
    Dave Lucas recently posted..Dark Side of FacebookMy Profile

  • Thomas February 23, 2012, 10:21 pm

    I think that Talent overrules everything. So someone as talented as Adele can get away with practically anything!

  • Jeremy
    February 23, 2012, 8:17 pm

    That’s pretty lame that they would cut her off after 30 seconds just to show a commercial. On other awards shows they let people ramble on for much longer. I think bigger stars should get a little more leeway. It is just insulting to cut someone off in the middle of an acceptance speech unless they are being excessively long winded.
    Jeremy recently posted..February Blog Carnivals and Feature BlogpostsMy Profile

  • bbrian017
    February 23, 2012, 7:50 pm

    I think it’s great she did that. If they can’t’ even acknowledge the talent of their own people they are blind. Cutting off someone who is better than the entire British country is embarrassing. This is so sad they did it I’m a little offended.
    bbrian017 recently posted..How to improve your search engine rankingsMy Profile

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